Retail Pharmacy Market
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. Desafios da indústria farmacêutica brasileira
The paper traces a panorama of the development of new drugs and hopes to contribute for Brazil to become a player in the discovery of new drugs. Brazil is the sixth world market retail consumer of medicines prone to expansion, has a pharmaceutical industry focused on the production of generics and a very large number of undergraduate courses in Pharmacy. The
Quím. Nova. Publicado em: 2013
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2. Estratégia de posicionamento no varejo farmacêutico com foco no cliente idoso
O presente estudo tem como objetivo apresentar um estudo de caso de uma farmácia integrada e como esta empresa se posicionou no mercado do varejo farmacêutico perante seus concorrentes, com uma estratégia focada no cliente idoso e como agregou valor aos seus serviços, criando valor para si e para seus clientes.
Publicado em: 23/08/2012
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3. Factors affecting bargaining outcomes between pharmacies and insurers.
OBJECTIVE: To model the bargaining power of pharmacies and insurers in price negotiations and test whether it varies with characteristics of the pharmacy, insurer, and pharmacy market. DATA SOURCES/STUDY SETTING: Data from four sources. Pharmacy/insurer transactions were taken from Medstat's universe of 6.8 million pharmacy claims in their 1994 Marketscan da