Research Of Marketing
Mostrando 1-12 de 415 artigos, teses e dissertações.
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1. Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?
Abstract Purpose This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader. Design/methodology/approach This qu
RAUSP Management Journal. Publicado em: 2022
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2. Soft figs shelf life increasing with and 1-methylcyclopropene and cold storage
ABSTRACT The best sensorial Brown Turkey figs for the fresh market are the ones harvested soft. However, at this maturity stage, they have a very short shelf life, from two to seven days, depending on environmental conditions, which make their marketing very difficult. This research’s goal was to increase the shelf life of soft 'Roxo de Valinhos' figs, a '
Revista Ceres. Publicado em: 2022
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3. The influence of dynamic capabilities on startup growth
Abstract Purpose The purpose of this study is to analyze the relationship between dynamic service innovation capabilities (DSICs) and startup growth in an emerging country. Design/methodology/approach This paper used a theoretical DSIC model to process data on 137 Brazilian startups, using a stepwise regression. Findings Service startup growth is related
RAUSP Manag. J.. Publicado em: 2021-03
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4. Determining the opinions and expectations of the local farmers about the potential impacts of kocaeli kandira food specialized Organized Industrial Zone, Turkey
Abstract This research analyzed the potential impacts of the establishment of Food Specialized Organized Industrial Zones on the region and its neighborhood. The villages of Kocakaymaz and Goncaaydin in Kandıra district of Kocaeli province were included in the research, and the data obtained from 131 farmers through survey was used. In line with the data, t
Food Sci. Technol. Publicado em: 2020-12
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5. The effect of facial expression on emotional contagion and product evaluation in print advertising
Abstract Purpose The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of smiles and gender congruency. Emotional contagion happens when an emotion is transferred from a sender to a receiver by the synchronization of emotions from the emitter. Drawing on emotional cont
RAUSP Manag. J.. Publicado em: 2020-09
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6. Evaluation yield and genetically factors in different cultivars of gladiolus
Abstract In order to suggest the best cultivars of gladiolus to grow in moderate regions of Iran, an experiment was carried out in a complete randomized block design in three replications with five cultivars of Gladiolus grandiflorus (‘Oscar’, ‘Red Advance’, ‘White Prosperity’, ‘Rose Supreme’ and ‘Lemon Drop’) at the ornamental plants res
Ornam. Hortic.. Publicado em: 2020-03
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7. Características de empresas e de inovações e suas relações com barreiras à inovação no setor de serviços brasileiro
Resumo Inovar é arriscado: há muitos obstáculos internos ou externos à empresa e não há garantia de sucesso. O objetivo deste trabalho é analisar as características de empresas e de inovações desenvolvidas e suas relações com barreiras à inovação em empresas de serviços. Foram selecionadas empresas brasileiras que desenvolveram processos de i
Cad. EBAPE.BR. Publicado em: 20/01/2020
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8. The impact of different types of innovation and governmental support in the performance of firms: the case of Central and Eastern Europe manufacturing SMEs
Resumo Este estudo investigou a importância de parcerias com o Governo para o desenvolvimento dos quatro tipos de inovação (produto, processo, organizacional e marketing) por empresas de dois grupos diferentes de países da Europa Central e Oriental, incluindo as ex-repúblicas soviéticas europeias (países membros da União Europeia - MUE, e países nã
Cad. EBAPE.BR. Publicado em: 20/01/2020
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9. Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
ABSTRACT OBJECTIVE To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessmen
Rev. Saúde Pública. Publicado em: 10/01/2020
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10. Algumas pistas sobre o marketing ambiental pelo olhar da psicossociologia
Resumo Este ensaio teórico busca uma reflexão crítica sobre o marketing ambiental, pelo olhar da psicossociologia, para discutir sobre o conceito de ecosofia, enfocando como ocorrem os processos de agenciamento de enunciação de um “rizoma verde” na captura de modos de ser “ecológico” ou “ecopsicossocial”. Desta forma, o presente trabalho vi
Fractal, Rev. Psicol.. Publicado em: 20/12/2019
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11. “DURAR É MUDAR”: MOBILIDADES DE GÊNERO NAS MARGENS
Resumo O objetivo deste texto é, por meio de um caso, inspecionar a diversidade contextual de gênero, de formas, práticas e motivações de um agente nas interações com redes de comercialização de drogas ilegais. A reflexão busca mapear os trânsitos, as negociações de sentido que foram levadas a cabo, as incoerências, as mobilidades e moralidades
Psicol. Soc.. Publicado em: 05/12/2019
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12. Feijão com arroz em panela Le Creuset: o universo Rita Lobo na gastronomia transmídia
Resumo A proposta deste artigo é analisar, com base nos conceitos de cultura da convergência e narrativa transmídia e por meio de autores como Jenkins (2009, 2011), Shirky (2011), Scolari (2013) e Martino (2010, 2014), como o universo Panelinha, criado pela chef de cozinha Rita Lobo, ocupa espaço na Internet. Para tanto, será observada a culinária como
Intercom, Rev. Bras. Ciênc. Comun.. Publicado em: 02/12/2019