Research And Practice In Marketing Management
Mostrando 13-16 de 16 artigos, teses e dissertações.
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13. A Promoção de Eventos como Estratégia de Marketing: o caso da Academia de Tênis NTC / Event Promotion Campaign as a Marketing Strategy: a case study in NTC Tennis Academy
This study has been carried out in NTC (Núcleo de Tênis City Barra) which is a Tennis Academy whose aim is to provide classes and tennis court rental. It is an organization which consists of an internal staff and one outsourced, working in three shifts. It is situated in Recreio dos Bandeirantes, inside the Novo Rio Country Clube premises. The aim of this
Publicado em: 2006
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14. Consenso estratégico nas operações: percepções gerenciais sobre as prioridades competitivas.
This research concentrates in the analysis of the strategic consensus in operations, having as starting point the perceptions of the competitive priorities of managers, middle managers and technical managers. These professionals work in marketing, sales, product development and manufacturing areas. The word consensus is defined as the similar understanding o
Publicado em: 2005
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15. Inteligência competitiva em uma empresa líder de mercado
Todays highly competitive marketplace provides a constant stimulus for research in the area of administration of organizations. One recent development in this area is Competitive Intelligence, which involves the permanent monitoring of the external environment by a systematic process of data collection related to all aspects of business: the competition, the
Publicado em: 2003
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16. Patient satisfaction surveys as a market research tool for general practices.
BACKGROUND. Recent policy developments, embracing the notions of consumer choice, quality of care, and increased general practitioner control over practice budgets have resulted in a new competitive environment in primary care. General practitioners must now be more aware of how their patients feel about the services they receive, and patient satisfaction su