Religious Marketing
Mostrando 13-15 de 15 artigos, teses e dissertações.
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13. Marketing and Religion: The role of marketing in the origin, expansion and consolidation of the Renascer em Cristo Apostolic Church. / Marketing e religião : o papel do marketing na origem, expansão e consolidação da Igreja Apostólica Renascer em Cristo
The present work aims at analyzing the use of marketing techniques by neopentecostal churches, which appeared in the brazilian religious scene between the decades of 1970 and 1980. By using marketing techniques, these churches try to expand their area of influence in the religious field, causing a great competition among the various christian and non-christi
Publicado em: 2006
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14. A sagraÃÃo do dinheiro no neopentecostalismo : religiÃo e interesse à luz do sistema da dÃdiva.
This thesis gives an account of money as a relational term in the relationship with the sacred in the neopentecostal religious experience. The empirical reference chosen for this a study is the Igreja Internacional da GraÃa de Deus (The International Church of the Grace of God). The understanding of money as a sociological problem does not intend to reduce
Publicado em: 2006
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15. EstratÃgias discursivas de persuasÃo em um discurso Religioso neo-pentecostal
This Dissertation focused on the religious discourse used by a new-Pentecostal group called Igreja Universal do Reino de Deus (Universal Church of the Kingdom of God), Hereafter IURD, founded in Rio de Janeiro ,Brazil in 1978 by a group- of dissidents from the New Life Church. The aim of this study is to conduct a discourse analysis of the persuasion strateg
Publicado em: 2005