Purchase Decisionmaking
Mostrando 1-9 de 9 artigos, teses e dissertações.
-
1. Antecedents and consequences of impulse buying: a meta-analytic study
Abstract Purpose The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis,
RAUSP Manag. J.. Publicado em: 15/07/2019
-
2. Humor Incongruente, Efetividade da Propaganda e as Mulheres: Um Experimento no Facebook
Resumo O objetivo deste trabalho é analisar como propagandas com humor incongruente veiculadas no Facebook atuam no engajamento, nas atitudes e na intenção de compra das consumidoras brasileiras. Um experimento realizado no Facebook, com 269 consumidoras brasileiras, permitiu testar se a presença de humor incongruente influencia a efetividade das propaga
Rev. adm. contemp.. Publicado em: 2019-02
-
3. The decision-making process to purchase from online supermarkets: a qualitative research with customers from 'Zona Sul Atende'
Zona Sul was the first supermarket chain in Rio de Janeiro to provide online sales purchases services and it is the leader in its segment in the city. Therefore, it was chosen as the object of this study, which attempts to describe and analyze the decision-making process of consumers who use the Internet to shop for groceries. Twenty in-depth interviews were
JISTEM J.Inf.Syst. Technol. Manag.. Publicado em: 2013-04
-
4. Fatores relacionados à compra de seguros: uma investigação na aquisição de seguro de automóvel
This present dissertation seeks to identify the behavior of automobile insurance potential consumers, as regards decision-making in scenarios of ambiguity, coupled with the amount of the loss and the self-risk. General objective: Identify the consumer behavior related to the intention to purchase insurance considering ambiguity/risks scenarios, the amount of
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 15/02/2012
-
5. Influência reversa no consumo entre gerações : um estudo exploratório sobre a influência dos filhos no processo de decisão de compra das famílias
Many different factors contribute for the growth of children¿s role as influential agents in the family decision-making process such as technology in its most different shapes, and how easy is for the children to manage them, besides the recent changes in demographic and household structures with a decrease of number of children per family, people having ch
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2012
-
6. Understanding the subject's behavior in the interaction with a decision support system under time pressure and missing information
The article seeks to determine how time pressure and missing information in decision-making affect the behavior of decision makers. Data was collected through an experimental task of simulating the purchase of a car, which was structured with the AHP (Analytic Hierarchy Process) multi-criteria method in a Decision Support System. When pressured by time, the
JISTEM - Journal of Information Systems and Technology Management. Publicado em: 2011-12
-
7. Responsabilidade socioambiental no processo de adaptação estratégica de uma empresa do setor frigorífico de Santa Catarina
Organizations are experiencing a new model of society that is demanding new operating principles in relation to humans and the environment. This movement requires a greater concern, on the part of companies, with the environment around the organization, and a respect for the social and environmental variables. Nowadays, social and environmental issues must b
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2010
-
8. How does national culture impact on consumers’ decision-making styles? a cross cultural study in Brazil, the United States and Japan
This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstede’s four cultural dimensions (power distance, uncertainty avoidance,
BAR - Brazilian Administration Review. Publicado em: 2010-09
-
9. Responsabilidade social corporativa e envolvimento do consumidor: um estudo soteropolitano (2008)
Social Corporative Responsibility (SCR) has been extensively studied over the last decades. As opposed to most societies; the practice of SCR is incipient in Brazil. This justifies profound discussions among government groups and civil society. A great number of studies about SCR focus on organizations, lacking attention on consumers point of view. This essa
Publicado em: 2008