Publicidade Autorreferencial
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1. PUBLICIDADE AUTORREFERENCIAL DO DIÁRIO GAÚCHO: ENCENAÇÕES DO PRODUTO MIDIÁTICO E DO LEITOR
In this work the focus given to the printed newspaper goes beyond the function institutionalized in the social construction of reports and is focused on the notion product media to be "sold" the advertising market. The attention is back to ads that reference the vehicle of communication in which being published as self-referential ads. The main goal is to in
Publicado em: 2010