Mystery Shopping
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1. Mercado automotivo: gerando informaÃÃes para a rede de distribuiÃÃo de carros novos do grande
This dissertation is about obtaining information, of the automotive market and the car distribution sector both in the Metropolitan Area of Recife, that could improve the performance of the car dealers chain. For that, it has been used a consumer marketing survey and a mystery shopper survey. The text begins describing the evolution and the development of th
Publicado em: 2007