Multinational Company Strategy
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Advertising new product categories to new geographical markets
Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em
Publicado em: 18/09/2012
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2. International HR strategy in Brazilian technology multinationals
Four cases of Brazilian Multinationals from the information technology [IT] sector were compared in their international Human Resources strategy. The analysis is focused on the development and application of two research models. One analyzes the level of subsidiary autonomy in terms of strategic HR decisions, including difficult decisions regarding coordinat
BAR - Brazilian Administration Review. Publicado em: 2010-12
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3. Estratégias de produção e influências na cadeia de suprimentos: estudos de caso no setor de linha branca
The competitive environment of the XXI century subjects corporations to some major challenges. The complexity of relationships as more and more multinational companies merge and interaction between companies increases, has opened up the way for organizations to recognize the strategic role played by the production area. The management of these relationships
Publicado em: 2010
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4. Abordagem do global sourcing nas subsidiárias de multinacionais no Brasil / Global Sourcing in subsidiareis of foreign multinational corporations in Brasil
This study proposes to understand the aspects of Global Sourcing that add value to the subsidiaries in the purchase of components and services, which has as a carrier, access to sources of supply as a whole. Global Sourcing Strategy refers to the production unit will determine which particular markets and how components/goods/services it will be purchased (D
Publicado em: 2010
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5. Multinational management - paths of Brazilian companies internationalization and subsidiaries management strategies. / Gestão de multinacionais: análise de trajetórias de internacionalização de empresas brasileiras e de estratégias de gestão de subsidiárias.
The changes in the competitive environment in mature consuming markets, the increase on the number of competing companies and the accelerated propagation of new knowledge and technologies have been producing alterations in company strategies and contributing for the enlargement of internationalization process. Brazil is inserted in this process, extending it
Publicado em: 2008
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6. STRATEGIC ALLIANCES IN THE TELECOMMUNICATIONS: A CASE STUDY OF OI / ALIANÇAS ESTRATÉGICAS NO SETOR DE TELECOMUNICAÇÕES: UM ESTUDO DE CASO DA OI
The telecommunications industry has been experiencing fast growth in the last years, especially in the mobile market. In Brazil, this growth occurred after the privatization of the old Telebrás system, opening the market to new national and international competing companies interested in exploring a repressed demand market and at the same time with a high g
Publicado em: 2007
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7. A relação subsidiária-matriz no mercado brasileiro de cosméticos
The objective of this work is to analyze the headquarters-subsidiary relation of a multinational company in the segment of cosmetics located in Brazil. In order to reach this objective, a revision of the literature on the international business area subject was carried, since this work aims to understand the different factors that influence the role of the s
Publicado em: 2006