Multicriteria Decision Publicity Advertisement
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1. Modelo de decisÃo multicritÃrio para seleÃÃo de plano de mÃdia para campanhas publicitÃrias de vestibulares
It is known that a seasonal problem affects many private colleges (thereafter referenced as IPES*) every other semester. At the end of the semester, admissional exams take place, when the future students are then selected. Consequently, a publicity campaign to broadcast these exams is required. In order to bring such a campaign to action, the IPES hire publi
Publicado em: 2008