Modelos Scp E De Porter
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1. OS MODELOS SCP E DE PORTER: TESTE DE ADERÊNCIA NA INDÚSTRIA FARMACÊUTICA BRASILEIRA / THE SCP AND PORTER´S MODELS: THEIR ADHERENCE TO THE BRAZILIAN PHARMACEUTICAL INDUSTRY
This study aims at comparing the performance of SCP (Mason, 1939; Bain, 1956, 1968) and Porter´s (1980) models in the Brazilian pharmaceutical industry between 1999 and 2002. The intension is not, therefore, to analyze the applicability or robustness of these models or even to criticize them, but just to test its adherence to the Brazilian reality. For the
Publicado em: 2005