Miller And Dess Tipology
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1. GRUPOS ESTRATÉGICOS NA INDÚSTRIA FINANCEIRA BRASILEIRA: O EFEITO DO POSICIONAMENTO ESTRATÉGICO NO DESEMPENHO DOS BANCOS / STRATEGIC GROUPS IN THE BRAZILIAN FINANCIAL INDUSTRY: THE EFFECT OF STRATEGIC POSITIONING ON BANKS PERFORMANCE
The existence of a theoretical relationship between the performance of a company and its participation in existing groups in the industry is a central theme in researches about strategic groups. This work is not only about the most traditional analysis related to the differences among groups, but it also aims at complementing the empirical evidences through
Publicado em: 2007