Merchandising Inovacoes Tecnologicas
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1. A percepção dos publicitários brasileiros sobre a ferramenta de comunicação de marketing Branded Content
The conducted survey intended to verify the perception of Brazilian advertising agents in relation to the following phenomena: the potential of Branded Content and product placement, and the impact of technological advances on the effectiveness of publicity in television. To do so, a qualitative research was developed by using the analysis content technique.
Publicado em: 2007