Means End Chain Theory
Mostrando 1-7 de 7 artigos, teses e dissertações.
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1. Os valores pessoais que orientam o comportamento de consumo de jovens universitários como investidores da bolsa
O mercado financeiro, por décadas, desperta interesse aos olhos dos pesquisadores do Brasil e do mundo como um importante foco de pesquisas no campo da administração. Porém, por muito tempo as pesquisas se concentraram no campo das finanças e pouco se fez em relação a este mercado no campo do marketing ou ainda sob a ótica do comportamento do consumi
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 18/04/2012
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2. Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia
The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activities and, consequently, to adapt the different aspects of the
Publicado em: 2010
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3. O processo de construÃÃo da tecnologia Flex Fuel no Brasil: uma anÃlise sob a Ãtica da "Plataforma de NegÃcio" (Bussiness Platform) / The Building Process of the Flex Fuel Technology in Brazil: an analysis under the concept of the âBusiness Platform
The approach of âBusiness Platformâ, attempts to demonstrate that nowadays, industries can establish innovations together, by means of formal exchange of competencies between âa leader firm and its complementorsâ. So, strategical gains for several organizations of a sector are obtained, through a competitive and differentiated product. In this way, the g
Publicado em: 2009
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4. Comportamento do consumidor de alimentos orgÃnicos na cidade de UberlÃndia: um estudo com base na cadeia de meios e fins
The national and international organic market has been showing an expressive rising over the last ten years. It justifies the increasing in the Brazilian agricultural areas that are dedicated to the organic production system, and consequently of the channel members that conduct these products to the final consumer. This environment highlights the importance
Publicado em: 2008
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5. Análise das congruências entre as perspectivas de valor para o cliente e da intenção organizacional em serviços educacionais
The acquisition of information on value for the customer becomes essential for the analysis of investments, current and futures in the products. The purpose of this work is to establish a structure of consistency analysis and possible trade-offs between what is value for the customer and for the organizational intention. The base of the proposal refers to th
Publicado em: 2007
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6. "Comportamento do consumidor de produtos orgÃnicos: uma anÃlise na perspectiva da teoria da cadeia de meios e fins." / Consumer behavior of organic products: an analysis in the perspective of the Means End Chain Theory
Acompanhando as transformaÃÃes evidenciadas no mercado mundial de alimentos, mudanÃas no comportamento de compra do consumidor sÃo observadas nos mais diversos setores alimentares, tendo o crescimento do mercado de produtos orgÃnicos se mostrado como uma das grandes tendÃncias alimentares da Ãltima dÃcada. Esta tese teve como objetivo investigar, sob
Publicado em: 2005
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7. Stretching DNA with optical tweezers.
Force-extension (F-x) relationships were measured for single molecules of DNA under a variety of buffer conditions, using an optical trapping interferometer modified to incorporate feedback control. One end of a single DNA molecule was fixed to a coverglass surface by means of a stalled RNA polymerase complex. The other end was linked to a microscopic bead,