Marketplace
Mostrando 1-12 de 62 artigos, teses e dissertações.
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1. Carmen Miranda: an Embodied Marketplace Icon
Resumo Com base no referencial de CCT ( Consumer Culture Theory ) de incorporação de ideologias, regimes de gosto e interesses nacionais e regionais por culturas de consumo, este artigo propõe que ideologias sociais e políticas também são incorporadas em ícones de mercado. Este trabalho visa, então, reunir os conceitos de iconicidade e liminaridade p
Organizações & Sociedade. Publicado em: 2022
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2. ALÉM DA CAIPIRINHA: CACHAÇA COMO SOLVENTE PARA SÍNTESE ORGÂNICA E EXTRAÇÃO DE PIGMENTO
Cachaça (brazilian sugarcane spirit) was applied for the first time as an alternative solvent in undergraduate experiments of organics synthesis, and natural dye extraction. The classical Claisen-Schmidt condensation of benzaldehyde with acetophenone and with acetone were employed to demonstrate the cachaça viability as solvent. Cachaça was also the recry
Quím. Nova. Publicado em: 2017-10
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3. Decadencia y apogeo del espacio. Dimensiones culturales del cambio socioeconómico en un caso de renovación urbana en Colombia
Abstract This article looks for the analysis of the symbolic value of an urban area during a period of economic changes in Pereira, Colombia. It studies the transition between a time when the marketplace synthesized favorable feelings and meanings thanks to the coffee economy, and other in which this economic activity became insignificant and the symbolic va
Horiz. antropol.. Publicado em: 2016-06
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4. Rhetorical strategies of consumer activists: reframing market offers to promote change
Consumer researchers have most frequently looked at the influence the marketplace has on consumers' identity projects, while the reverse process - how consumers' identity projects influence the marketplace and general culture - is an important issue that has received less attention. Aiming to contribute to the development of this literature, we conduct a qua
BAR, Braz. Adm. Rev.. Publicado em: 2013-12
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5. Performance analysis of ten brands of batteries for hearing aids
INTRODUCTION: Comparison of the performance of hearing instrument batteries from various manufacturers can enable otologists, audiologists, or final consumers to select the best products, maximizing the use of these materials. AIM: To analyze the performance of ten brands of batteries for hearing aids available in the Brazilian marketplace. METHODS: Hearing
Int. Arch. Otorhinolaryngol.. Publicado em: 2013-09
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6. Product placement in movies : a cross cultural study between Brazil and the USA
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities bet
Publicado em: 29/02/2012
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7. Análise da qualidade de gelatina obtida de tarsos de frango e aspectos envolvidos no processo produtivo. / Quality analysis of gelatin made from chicken feet and production process aspects
This study features gelatin production as a new possibility in the production chain of broilers, through the use of chicken by-products. Given the lack of other works on sensory analysis of gelatins made with collagen extracted from chicken feet, the objective of this study was to assess the acceptability of that gelatin by evaluating its sensory qualities t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 31/01/2012
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8. Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos um estudo de caso na indústria de bebidas
Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier goods, and the recent growth in all social economic levels. The services that need more attention are the sales and distribution departm
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/11/2011
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9. Ensino superior no Brasil: entre o estado e o mercado
This study aims to present how the current framework of Brazilian s of higher education model has been formed, its impact on education policies and the formation of the sector concentrating in the hands of the countrys businesses owners, which are supported by actions of ideological-policies lobbied on disputes for the States preferences and its uneasiness i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 10/10/2011
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10. Formação de redes de cooperação para o desenvolvimento de e-marketplaces verticais
Atualmente, os projetos de e-marketplaces verticais têm sido coordenados por empresas de um mesmo setor econômico, às vezes concorrentes, que se reúnem com o objetivo de aumentar a competitividade do setor. Dentro desse contexto, este artigo analisa os fatores determinantes para cooperação no desenvolvimento dos e-marketplaces e quais os seus efeitos s
Production. Publicado em: 20/04/2011
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11. Quality bioactive compounds and antioxidant activity of homemade açaí and bacaba smoothies sampled at marketplace in Amapá, Brazil.
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INTERNATIONAL SYMPOSIUM ON HUMAN HEALTH EFFECTS OF FRUITS AND VEGETABLES. Publicado em: 2011
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12. O comércio eletrônico no negócio de turismo
Modern organized society lives in a crescently globalized and informatized world, where competitiveness among companies grows stronger every day. At the same time, potential and effective clients are more demanding and more informed about the products and the corporations. Internet has showed itself as a very important strategic tool in the transformation of
Publicado em: 2011