Marketing Techniques
Mostrando 1-12 de 69 artigos, teses e dissertações.
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1. Alimentação saudável e sustentável: uma revisão narrativa sobre desafios e perspectivas
Resumo Parte-se do princípio que um sistema alimentar insustentável não é capaz de produzir alimentos saudáveis para o consumo. A alimentação só pode ser considerada saudável se for também sustentável, devendo ultrapassar a perspectiva nutricional. Assim, realizou-se uma revisão narrativa de literatura acerca de sistemas alimentares saudáveis e
Ciênc. saúde coletiva. Publicado em: 28/10/2019
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2. Influence of Age on the Discrimination of Tectona grandis by VIS/NIR Spectroscopy
ABSTRACT Wood color and properties are variables among and within species, and fast and non-destructive techniques can be applied to their characterization, being also important in wood marketing and quality control. This paper evaluated the influence of age on the discrimination of Tectona grandis L.F. (teak) wood by VIS/NIR spectroscopy. Wood from three ag
Floresta Ambient.. Publicado em: 02/05/2019
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3. Identification of risk factors affecting production of beekeeping farms and development of risk management strategies: A new approach
ABSTRACT The aim of this investigation was to determine risk factors affecting production of beekeeping farms in Igdir province of Turkey and to develop strategies in coping with these risks. Research was based on data collected through a questionnaire applied to 85 beekeeping farms registered to Igdir Beekeepers’ Union according to exact counting method.
R. Bras. Zootec.. Publicado em: 18/06/2018
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4. Preferencias alimentarias en los hogares de la ciudad de Medellín, Colombia
Abstract Food practices are issues that determine the choice, consumption practices, marketing, and fundamentally, nutritional and health status of the inhabitants of the city. This article aims, specifically, the analysis of consumer trends and interpreting food preferences of households in the city of Medellin. The research employed mixed methods for gathe
Saude soc.. Publicado em: 2016-09
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5. Medicalización más allá de los médicos: marketing farmacéutico en torno al trastorno por déficit de atención e hiperactividad en Argentina y Brasil (1998-2014)
Abstract From a critical analysis of medicalization studies, and as a contribution to these perspectives, we describe and analyze the ways in which the transnational pharmaceutical industry penetrates diverse social spaces, with different marketing strategies, to consolidate medicalized processes in Argentina and Brazil. We analyzed two expansion methods of
Saude soc.. Publicado em: 2016-06
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6. Effects on gastric mucosa induced by dental bleaching – an experimental study with 6% hydrogen peroxide in rats
The value of aesthetic dentistry has precipitated several developments in the investigation of dental materials related to this field. The free marketing of these products is a problem and it is subject to various interpretations regarding its legality. There are several techniques for tooth whitening, the most used one being the external bleaching. It is th
J. Appl. Oral Sci.. Publicado em: 2015-10
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7. Management of the palm Astrocaryum chambira Burret (Arecaceae) in northwest Amazon
We studied the management of the fiber-producing chambira palm Astrocaryum chambira by indigenous people in the Colombian Amazon. Between 2009 and 2012, we visited four communities and two marketing centers, where we interviewed 12 people. In addition, we specifically observed A. chambira harvesting, processing, and commercialization; studied palm population
Acta Bot. Bras.. Publicado em: 2015-03
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8. Marketing en el campo de las disciplinas informativas: tendencias de investigación en América Latina (1985-2012)
This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journa
Transinformação. Publicado em: 2014-12
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9. Drogas de abuso em águas naturais e residuárias urbanas: ocorrência, determinação e aplicações forenses
Drugs of abuse are commonly used outside medical or legal settings where their production, marketing and consumption are subject to legal summons and/or intervention. Classified as emerging contaminants, these substances have been recently detected in samples of environmental concern, such as waters and wastewaters. This review presents the state-of-the-art
Quím. Nova. Publicado em: 2013
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10. A persuasão na propaganda dirigida a crianças: uma análise sob a perspectiva da gramática sistêmico-funcional
The marketing techniques aimed at children have lead to them desire for the act of buying, creating needs sometimes superfluous. For the modern advertising, it is clear that mass consumption is only possible if the producer expresses a persuasive message under a guise of information (FUERTES-OLIVERA et al., 2001). Advertisers attract potential buyers through
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 08/11/2012
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11. Técnicas de Data Mining na aquisição de clientes para financiamento de Crédito Direto ao Consumidor - CDC / Data Mining Techniques to acquire new customers for financing of Consumer Credit
O trabalho busca dissertar sobre as técnicas de data mining mais difundidas: regressão logística, árvore de decisão e rede neural, além de avaliar se tais técnicas oferecem ganhos financeiros para instituições privadas que contam com processos ativos de conquista de clientes. Uma empresa do setor financeiro será utilizada como objeto de estudo, esp
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/09/2012
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12. Economias de escala e de escopo na fixação de preços em marketing: estudo de caso no setor bancário / Economies of scale and scope in marketing pricing: a case study in the banking sector
In a globalized and dynamic environment such as the one we live in nowadays, where opportunities arise and advantages disappear very quickly, strategies, which are reflected in Marketing Management, must be agile in order to enable the connection between a company and the market. Such strategies are reflected in the decision of the marketing mix (4P\ s), in
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 25/04/2012