Marketing Plan
Mostrando 25-36 de 52 artigos, teses e dissertações.
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25. URBANIZAÇÃO CORPORATIVA EM GOIÂNIA -EMPREENDIMENTOS LOUZA
Com o acelerado processo de globalização da economia, as últimas décadas têm assistido a intensa urbanização, onde as cidades reafirmam seu papel como espaços que vem paulatinamente se adaptando as mudanças. Nesta última fase avançada do capitalismo, vimos que além da corrida pela produção e consumo, está declarada a disputa entre cidades, par
Publicado em: 2008
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26. The Salvador city and the external media: stolen beauty? / A cidade de Salvador e a mídia externa: beleza roubada?
The city of Salvador in Bahia state, as well as major cities, is experiencing changes related to the dynamics of globalization that emphasizes consumption habits which are broadcast by the capitalist system. The growth of investment in the market for outdoor advertising contributes to the increase in external media elements of the urban landscape. This paper
Publicado em: 2008
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27. A SEGMENTAÇÃO DE MERCADO E A COMUNICAÇÃO PUBLICITÁRIA NO TURISMO: o modelo de Plog em anúncios veiculados por revista especializada
The Advertising has as social function to inform, to divulge and to stimulate the consuming market to satisfy its emotional and physical needs and the tourism while socioeconomic phenomenon finds in the persuasives speeches advertising executives a fertile land to promote its products and services that are involved for an atmosphere of magic and seduction. T
Publicado em: 2007
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28. A model for planning, implementing and following the customer relationship managements (CRM) strategy / Um modelo para planejar, implementar e acompanhar a estratégia de CRM (Customer Relationship Management)
Inserted in a very competitive scenery, the organizations excel by achieving the sustainable competitive advantage, although it has been more and more ephemeral. In this context, appears the customer relationship management (CRM) as a business strategy. Based on the personalized relationship marketing and on the information technology infrastructure, the CRM
Publicado em: 2007
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29. Factors that lead physicians to initiate and maintain relationships with credit unions: a case study - Unicred Fortaleza / Fatores que levam os médicos a iniciar e manter relacionamentos com as cooperativas de crédito: estudo de caso - Unicred Fortaleza
The high inflationary indices that had lasted in Brazil in the 80s, had been damaging, for several segments of the society, benefiting few economic sectors. Among those segments that had grown in this uncommon conjuncture, the financial institutions are distinguished, companies that focused their activities in terms of keeping public founds and application f
Publicado em: 2007
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30. A percepção dos publicitários brasileiros sobre a ferramenta de comunicação de marketing Branded Content
The conducted survey intended to verify the perception of Brazilian advertising agents in relation to the following phenomena: the potential of Branded Content and product placement, and the impact of technological advances on the effectiveness of publicity in television. To do so, a qualitative research was developed by using the analysis content technique.
Publicado em: 2007
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31. Organizações e portfolios de projetos sob a perspectiva da Teoria da Complexidade. / Organization and project portfolios in a complexity theory approach.
Projects and portfolios play a central role in attaining an organizations strategic objectives, particularly within the recent scenarios of huge social, economic and technological change. With the professionalization of Project Management (PM), various methods and techniques came into use to plan and control activities aiming at the fulfillment of anticipate
Publicado em: 2007
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32. A análise da pré-venda na comercialização/aquisição de sistemas ERP nas empresas de Fortaleza / The analysis of pre-sale marketing and acquisition of ERP systems in enterprises of Fortaleza
This dissertation makes the analysis of pre-sale phase during the sale and during the acquisition of ERP systems at companies of Fortaleza, researching in the clients of one of the largest brazilian software organization. These companies showed how was the commercial process, and how ERP system was implemented. This dissertation has the objective of contribu
Publicado em: 2007
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33. The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo
This research is in the domains of materialism, consumer vulnerability and consumption indebtedness, concepts frequently approached in the literature on consumer behavior, macro-marketing and economic psychology. The influence of materialism on consumer indebtedness is investigated within a context that is characterized by poverty and by factors that cause v
Publicado em: 29/09/2006
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34. O impacto da orientação para o mercado em empresas incubadas de Uberlândia pertencentes à área de tecnologia da informação
In the midst of the difficulties presented by the technological based organizations, from incubators, that went thorough all the process of incubation, the marketing aspects figure as the main hindrance that jeopardizes the entrance, growth and survival of these companies in the market place. The activities that aim customer satisfaction and are market orien
Publicado em: 2006
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35. Evaluation of the ophthalmological service quality offered to outpatients of the Public Healthcare System. / Avaliação da qualidade do serviço oftalmológico prestado aos pacientes ambulatoriais do Sistema Único de Saúde - SUS.
Purposes: to evaluate the perception of the ophthalmic service quality provided for outpatients of public healthcare system as well as detect which actions should be considered necessary and priority in order to improve its quality. Methods: a quantitative descriptive study was carried out on 100 outpatients of public healthcare system which were submitted t
Publicado em: 2006
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36. IMPLEMENTION OF FUNCIONAL STRATEGIC PLANNING: STUDY OF CASE IN A BEVERAGES INDUSTRY / IMPLEMENTAÇÃO DO PLANEJAMENTO ESTRÁTEGICO FUNCIONAL: ESTUDO DE CASO EM UMA INDÚSTRIA DE BEBIDAS
This Work look, through a study of case in a beverages industry at Santa Maria-RS, analyze and integration the corporative strategic planning to a tactic and operational level. The company, object of this works, CVI Refrigerantes Ltda., manufacture of Brazilian Coca Cola system, make carbonate beverages and resell not carbonate and alcoholic beverages. Show
Publicado em: 2006