Marketing Holistico
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1. Marketing holístico e orientação para o mercado: um estudo de caso / Holistic marketing and market orientation: a case study
The purpose of this work was study the association of societal themes to the market orientation of an organization, discussing how the companies marketing orientation can evolve to the concept of holistic marketing. The theory included in this study supported an analysis of several themes related to the strategic behavior of an organization, allowing a deepe
Publicado em: 2006