Marketing For Low Income Population
Mostrando 1-7 de 7 artigos, teses e dissertações.
-
1. Social businesses in large companies : a case study in Brazil
O ambiente econômico global tem registrado um conjunto de mutações poderosos durante a última década. A liderança dos países ocidentais tem sido contestada pelo crescimento de novos atores no interior da arena global, determinando uma mudança dos interesses das nações bem estabelecidas, para realidades que antes eram considerados subdesenvolvidos o
Publicado em: 07/11/2012
-
2. Distribution strategies for the base of the pyramid : an exploratory study in Brazil
Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack of infrastructure and high transportation costs are some of the distribution challenges companies face in poorer regions. The literature
Publicado em: 24/02/2010
-
3. UM ESTUDO SOBRE O CONSUMO DE PRODUTOS DE HIGIENE E BELEZA CAPILAR NAS CLASSES DE BAIXA RENDA / A STUDY ON THE MEANING OF THE CONSUMER OF BEAUTY AND HYGIENICS PRODUCTS FOR HAIR IN THE LOW INCOME CLASS
The economic growth occurred in Brazil in the last decade has emerged a slice of the market hitherto repressed consumption, the classes C, D and E. The number of jobs, access to credit, raising the income, combined with government incentives such as the Bolsa Família program and welfare, produced a phenomenon without precedent in the history of the country,
Publicado em: 2009
-
4. The impact of power supplied by the ethanol reformer and fuel cell : a scenary for promotion of the social and environmental development of the community of "Pico do Amor"/ MT / O impacto da energia eletrica proveniente do reformador de etanol e celula a combustivel : cenario para a promoção do desenvolvimento socioambiental da comunidade "Pico do Amor"/MT
The energetical planning of isolated communities has been trying to attend only the residential electrical energy demand. However, taking into account the family financial low level, this population characteristic, it is believed that the electrical energy should be directed for other specific goals: the execution of productive activities to promote the soci
Publicado em: 2009
-
5. Relationship marketing in the low income segment: an exploratory study in the electronic goods retail. / Marketing de relacionamento para o público de baixa renda: um estudo exploratório no varejo de eletrodomésticos
The main objective of this study is to identify whether relationship marketing is used as tool to manage the low-income segments among the electronic retail industry. The secondary objective is to investigate the parameter of relationship actions in this industry: how the clients are segmented; the activation of those segments throughout direct actions; the
Publicado em: 2008
-
6. The activities of marketing in organizing? Is no private profit: an exploratory study? river in associates? and is founded? es environmentalist / A preferência da marca no processo de decisão de compra: um estudo exploratório no segmento de baixa renda
The growing purchasing power of low-income families in Brazil has made this segment an attractive market for companies in a range of areas. The economic and social relevance of this section of Brazils population still doesnt appear to be reflected in marketing knowledge, however, since there is little information available and few studies on the subject. As
Publicado em: 2008
-
7. The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo
This research is in the domains of materialism, consumer vulnerability and consumption indebtedness, concepts frequently approached in the literature on consumer behavior, macro-marketing and economic psychology. The influence of materialism on consumer indebtedness is investigated within a context that is characterized by poverty and by factors that cause v
Publicado em: 29/09/2006