Marketing For Green Products
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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2. Marketing, estratégia competitiva e viabilidade econômica para produtos com certificação de cadeia de custódia na indústria moveleira / Marketing, competitive strategy and economic feasibility for products with a chain of custody certification in the furniture industry
The study of traditional models in the areas of consumer behavior, marketing management, strategy and competitive advantage provides evidence for the inclusion of the variable "environment" in business affairs. An adaptation of these traditional Administrative models, for the understanding of environmental issues, coupled with a discussion surrounding the im
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 30/06/2010
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3. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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4. Lumber companies with forest certification and green marketing: comunicacionais strategies of the Cikel group / Empresas madeireiras com certificação florestal e marketing verde: estratégias comunicacionais do grupo Cikel
In the nineties, the politics of forest administration in Brazil started to be determined by the hegemonic speech of the sustainable development. Pressed by environmentalists and other social agents, the companies are guided, through market influences, to reduce the predatory actions to the environment. With that, non-governmental organizations (NGOs) joined
Publicado em: 2009
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5. Marketing e produtos sustentáveis: estudo de caso da Philips no Brasil
The subjects sustainable development and climate change have become recurrent in our daily life and are no longer specific issues of scientists and researchers. Companies have begun to change many of their processes in order to meet environmental demands made by governments and consumers. Two points of major concern are: the way these goods are produced and
Publicado em: 2008
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6. MARKETING VERDE E O CONSUMO CONSCIENTE: UM ESTUDO SOBRE O APELO ECOLÓGICO DE DOIS PRODUTOS / GREEN MARKETING AND CONSCIOUS CONSUMPTION: A STUDY ON THE ECOLOGICAL APPEAL OF TWO PRODUCTS
This dissertation presents a comparative study of the attitudes and behavior of different groups of consumers with regard to so-called Green Marketing, or Conscious Consumption. It seeks to identify the attitude and behavior profiles of distinct groups of consumers in relation to products which have an ecological appeal. The products researched were a women�
Publicado em: 2008
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7. INTERNATIONAL MARKETING STRATEGIES: A CASE STUDY WITH ORGANIC COFFEE PRODUCERS IN BRAZIL / ESTRATÉGIAS DE MARKETING INTERNACIONAL: UM ESTUDO DE CASO COM PRODUTORES DE CAFÉ ORGÂNICO NO BRASIL
Coffee is the world`s second biggest wealth producer, but only 9% remain with the coffee producers. In Brazil, world`s major producing country and exporter of green coffee, the small and medium producers, through the harvesting of special coffees (such as the organic) and through the production of industrialized coffee, try to increase the value of their exp
Publicado em: 2007
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8. Secagem, armazenamento e qualidade de folhas de Cymbopogon citratus (D.C.) Stapf / Drying, storage and quality of Cymbopogon citratus (D.C.) Stapf leaves
The marketing of the medicinal plants is among a very competitive market. In Brazil, in spite of the effective legislation, the plant medicine it is still marketed under uncertain way due to the inefficiency in quality control mainly in the post harvest stage of the plants which serve as the raw materials for the medicines. The Cymbopogon citratus (D.C.) Sta
Publicado em: 2006