Marketing Educacional Dissertacoes
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1. Estratégia de marketing educacional : o caso da área de computação
This study analyzes the essential competences for the computation professionals, verifying the existence of a gap between the perception of three groups of individuals: professionals, managers and professors. It verifies, still, the degree of relevance and the divergences of the competences, according to perception of each group; and verifies the gap between
Publicado em: 2005