Market Orientation
Mostrando 1-12 de 100 artigos, teses e dissertações.
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1. Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study
Abstract Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting
RAUSP Management Journal. Publicado em: 2022
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2. The influence of corporate global mindset on international franchising
Abstract Purpose This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging country by answering the question: What is the imp
RAUSP Manag. J.. Publicado em: 2020-06
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3. First lung transplantation in a HIV patient in Brazil
Abstract Purpose This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging country by answering the question: What is the imp
Braz J Infect Dis. Publicado em: 2020-06
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4. Interação Universidade-Empresa-Governo: o caso do Programa de Cooperação Educacional para Transferência de Conhecimento Brasil-Cingapura
Resumo As interações universidade-empresa-governo no Brasil refletem a orientação das políticas públicas e modelos adotados pelo Sistema Nacional de Inovação, nos quais a universidade passa a ser um importante ator social no desenvolvimento econômico. Considerando o papel da universidade e, consequentemente, a sua relação com o Estado e o mercado,
Cad. EBAPE.BR. Publicado em: 20/01/2020
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5. Cultura e formação: a ideia de formação humana na sociedade contemporânea
Resumo Neste texto o leitor encontra uma reflexão crítica sobre a formação humana nocontexto da proeminência das relações econômicas na orientação da vida subjetivae social. Argumenta-se que o sistema econômico vem se tornando o sentido e onorte do processo educacional. Nestes termos, não mais a formação do ser humanoem suas dimensões racional
Pro-Posições. Publicado em: 21/10/2019
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6. How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
RESUMO O presente trabalho propõe um modelo teórico para testar o relacionamento entre as Customer Analytics Capabilities e a orientação para o mercado com o desempenho organizacional, abarcando as capacidades de Marketing como um mecanismo mediador moderado pelo dinamismo ambiental. A contribuição principal do artigo está no teste dessa mediação em
BBR, Braz. Bus. Rev.. Publicado em: 19/08/2019
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7. THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION
ABSTRACT Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of a marketing capability (proactive market capabilit
RAM, Rev. Adm. Mackenzie. Publicado em: 05/04/2018
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8. Factores Determinantes de la Sostenibilidad de las Agroempresas Asociativas Rurales
Abstract: this research aimed to propose a multidimensional approach to analyze associative agribusiness sustainability. Sampling was used selecting four support programs to strengthening rural associativity, carried out in four states in Colombia: Antioquia, Cauca, Nariño and Valle del Cauca. Data was collected through 79 semi-structured interviews with va
Rev. Econ. Sociol. Rural. Publicado em: 2018-03
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9. Buenos Aires: la orientación neoliberal de la urbanización metropolitana
Abstract This article analyzes the transformations of the metropolitan city of Buenos Aires since the implementation of policies characterized by neoliberal orientation, which changed relations between market, society and the State. Buenos Aires has historically been produced and consumed with predominance of commercial arrangements, a relative disregard by
Sociologias. Publicado em: 2016-08
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10. ARE ESL/EFL SOFTWARE PROGRAMS EFFECTIVE FOR LANGUAGE LEARNING?
This study investigated the extent to which ESL/EFL software programs on the market develop language skills. A software evaluation instrument was used to evaluate fifteen ESL/EFL software programs for the technological, pedagogical and individualization features that would account for the incorporation of Communicative Language Teaching (CLT) principles and
Ilha Desterro. Publicado em: 2014-06
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11. Classificação do café beneficiado: uma proposta para pagamento pela qualidade dos grãos
Brazil is the largest world coffee producer and exporter. The crop arrived in the country in the colonial period, in the mid-seventeenth century, and during much of the nineteenth and twentieth centuries was the Brazilian main export product. Brazil produces coffees of different qualities. In raw grain status, the product is traded after being benefited in t
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/12/2012
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12. Relação entre orientação empreendedora, inovação, orientação para o mercado e desempenho em empresas turísticas
O empreendedorismo, no processo de criação de novos negócios, está relacionado a fatores que induzem indivíduos e grupos a investirem tempo, aptidões e recursos na busca por novas oportunidades. A este fenômeno, aplicam-se práticas pró-ativas e inovadoras que resultam em novas empresas, produtos, processos, serviços, mercados e tecnologias. O empre
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 28/02/2012