Market Orientation Strategies
Mostrando 1-12 de 12 artigos, teses e dissertações.
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1. Programa Bolsa Família e o empoderamento das mulheres em Minas Gerais / Programa Bolsa Família and the empowerment of the women in Minas Gerais
Under the gender perspective the empowerment emerged as an important theme in the public policy field. So, this study was carried out to analyze the empowerment dimensions reached by the women benefiting from the Income Transfer Program so-called Bolsa Família and under the social agents perception in the Social Assistance Reference Centers (CRAS) and the i
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 12/08/2010
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2. A NOVA DINÂMICA DO CAPITAL E OS REFLEXOS SISTÊMICOS DA DESREGULAMENTAÇÃO JURÍDICA DOS MERCADOS FINANCEIROS
The new paradigm of the capitalism and the new configuration of production relations resize the economic phenomenum. Capital, society and work are currently considered reality transformers, restoring the ties and dictating rules and lifestyles. The new market and the dynamic imposed, brought with it the necessity of regulation and creation of instruments and
Publicado em: 2009
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3. Proatividade de mercado : construção de um modelo teórico
Esta tese aborda o tema da proatividade de mercado, enfocando sua formulação e implementação. De forma específica, engloba a construção de um modelo teórico exibindo os antecedentes, ações e consequências relacionados a uma lógica de negócio proativa. A busca desse objetivo conduziu à realização de duas etapas de pesquisa distintas: uma explo
Publicado em: 2009
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4. Empresas instaladas em clusters com orientação estratégica dual, originadas na governança de clusters e de redes de negócios: uma busca focada no negócio do vinho das regiões do Porto, em Portugal e do Vale dos Vinhedos, no Brasil / Companies that works in clusters with dual strategic orientation, originated in the clusters governance and business networks: a focused search in the wine business from regions of Porto, in Portugal and Vinhedos Valley, Brazil
The globalization of the economy and business consolidates a new context of fierce competition, changing markets, where you can no longer hear the past to guide the decisions of the now much less of the future. With that come the crisis, the competitors rapidly change its manner to compete, new concepts are applied in management and business organization, ne
Publicado em: 2009
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5. O Banco Mundial e a pobreza
The aim of this work is to evaluate the theoretical foundations of the World Bank activities in relation to poverty, especially in the 90s decade. It aims to examine the extent in which the concept of poverty of the Bank and its strategies of poverty reduction were based in the liberal theoretical matrix, pointing out the limitations of these strategies. The
Publicado em: 2008
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6. Sexualidade entre jovens das comunidades anfitriãs de turismo: desafios para a prevenção das DST/HIV e o Programa Saúde da Família / Sexuality among the youth of the host communities for tourism: challenges to the STI(s)/HIV prevention and the Family Health Program
The touristic activity in certain Brazilian regions intensifies seasonal population flows and it generates socioenvironmental impacts, among which problems to the sexual and reproductive health of the host communities inhabitants. This demands scheduled responses by the local health systems. One of the strategies of prevention and promotion of sexual health
Publicado em: 2008
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7. Identificação de fatores culturais adaptativos relevantes na utilização de sistemas CRM para fidelizar clientes em comércio varejista
Competition is no longer just the fight for market share. It became critical factor for the survival of most companies. Organizations must establish strategies and put them into practice as soon as possible to survive in their markets. The Technology of Information and Communication (TIC) is an essential tool for the strategic positioning because it provides
Publicado em: 2006
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8. Estratégia em produtos culturais: estudo de caso de empresa ex-estatal do setor de telecomunicações
In the 1990, and after the process of privatizations of governmental companies in Brazil, cultural products had gained strategical importance for different types of organizations, specially for nationalized companies of the telecommunications sector. Based on the concept of market orientation, and specifically on the concept of cultural marketing, it is poss
Publicado em: 2006
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9. Introduction and attendance of handling of vegetable resources with potential for marketing near the messengers of Manaquiri-AM city / Implantação e acompanhamento do manejo de recursos vegetais com potencial para comercialização junto aos ribeirinhos do município de Manaquiri-AM
The limited production of vegetal raw materials for phytotherapics and cosmetics and the existing market demands justified this work the general goal of which was: to develop a primary organization and qualification experiment of a producer family group in order to make the production of five species with economic value available for the market. The process
Publicado em: 2006
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10. SURVEY AND LIST OF PROCEDURES AND INFLUENCES IN THE STRUCTURAL MASONRY / LEVANTAMENTO E LISTAGEM DE PROCEDIMENTOS E INFLUÊNCIAS DA ALVENARIA ESTRUTURAL
This work surveys the main procedures and intervenient factors in order to select a constructive technology focusing on structural masonry systems. The listing is simple and easy to analyze; therefore, it proportionates a safe orientation. Besides, the main items which are considered to the introduction of new technologies in companies of civil construction
Publicado em: 2006
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11. POSICIONAMENTO COMPETITIVO DENTRO DOS GRUPOS ESTRATÉGICOS DA INDÚSTRIA FARMACÊUTICA BRASILEIRA / COMPETITIVE POSITIONING WITHIN THE STRATEGIC GROUPS OF THE BRAZILIAN PHARMACEUTICAL INDUSTRY
Unlike many researches that study performance differences only among strategic groups to verify the implications on firms results due to their strategic positioning, this study aims to examine such differences not only among, but also within strategic groups in order to answer the same question. Using a database that contains information about the Brazilian
Publicado em: 2005
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12. The non-governamental public sector: the social organizations as possibilities and limites in the public management of health. / O setor público não-estatal: as organizações sociais como possibilidades e limites na gestão pública da saúde.
At the end of the 20th century we had seen the come out of a new geopolitical and economical world configuration of neoliberal traces, as an alternative to overcome the capitalism crisis. The Welfare State is criticized by such conception, being assigned to it the responsibility for the crisis and the inefficiency to answer the social demands of a world that
Publicado em: 2002