Market Behaviour
Mostrando 1-12 de 40 artigos, teses e dissertações.
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1. Percepção sobre mídia e comportamento na compra de alimentos: estudo com consumidores de dois municípios do sul de Minas Gerais
Resumo A mídia e as propagandas de alimentos representam hoje importantes estratégias para diferenciação, promoção e venda de produtos pelas indústrias. Dessa forma, estas podem exercer forte influência sobre o comportamento de compra e consumo do consumidor. Diante destas considerações, o objetivo deste trabalho foi avaliar a percepção de consum
Braz. J. Food Technol.. Publicado em: 08/08/2019
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2. A felicidade da população trabalhadora de Cascavel/PR segundo a métrica do índice de Felicidade Interna Bruta
Resumo O presente estudo objetiva identificar quais as variáveis que mais influenciam na felicidade dos trabalhadores do município de Cascavel, no Estado do Paraná. Para tanto, aplicou-se a estatística descritiva sobre dados coletados a partir da aplicação de um questionário, elaborado com base na metodologia adaptada do índice de Felicidade Interna
urbe, Rev. Bras. Gest. Urbana. Publicado em: 22/08/2016
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3. Colour responses of two fast-growing hardwoods to two-step steam-heat treatments
Colour changes by thermal treatments are a good alternative to increase wood quality, especially for non-structural uses. In this study, rose gum (Eucalyptus grandis) and Sydney blue gum (Eucalyptus saligna) woods from Southern Brazil were thermally treated under different conditions (steam pre-treatment in an autoclave at 127 °C for 1 hour and heat treatme
Mat. Res.. Publicado em: 18/03/2014
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4. Business in the heart of the dragon : factors for establishing a german/chinese JV in China / NEGÓCIOS REALIZADOS NO CORAÇÃO DO DRAGAO: FATORES PARA O ESTABELECIMENTO DE UMA JOINT VENTURE ALEMACHINESA NA CHINA
For multinational enterprises there are still limitations for the mode of market entry in China, especially in industry-sectors (automotive industry). Enterprises have to follow sector-specific requirements, such as establishing a Joint Venture (JV) with a Chinese partner and sharing the knowledge. This enforced way of collaboration,together with an often un
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 02/02/2011
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5. Los modelos de adopción de tecnologías de la información desde el paradigma actitudinal
The diffusion of innovations is an important topic in the literature on consumer behaviour. In marketing, two perspectives characterize most of the work on this topic: the aggregate market perspective and the individual-level perspective. The analytical and empirical models for describing and forecasting the diffusion of an innovation have addressed the mark
Cadernos EBAPE.BR. Publicado em: 2011-03
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6. Comportamiento de los cultivares de papaya Sunset, Sunrise y de los genotipos Baixinho de Santa Amalia y BH - 65 en la zona sur de la isla de Tenerife
The history of the papaya (Carica papaya, L.) in the Canary Islands came to show the viability of this crop under greenhouse and the possibility of further expansion in short term due to the introduction, over the last years, of high-quality of commercial cultivars from Hawaii ('Sunrise') and Brazil 'Baixinho de Santa Amalia'(BSA). In this work it was studie
Revista Brasileira de Fruticultura. Publicado em: 22/12/2010
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7. Construção de marcas pós-midiática: como a fragmentação dos meios e da atenção, a cultura da convergência e a narrativa transmidiática influenciam as relações dos indivíduos com as marcas
This piece is the result of a research which has been done to raise recent theories and experiences that points changes in marketing communication and, even more specifically, in the efforts of building a companys brand which has happened as a consequence of the appereance of new information and communication technologies (TICs) and new practices of consumpt
Publicado em: 2010
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8. Modelo de formação de preços para mercados integrados de curto prazo/bilateral/renovável/ancilar de energia elétrica utilizando a metodologia preço por oferta
The propose is suggest a new methodology that analyses the characteristics of the current energy pricing model draw to work with the classic marginal pricing (MP) and the Pay as Bid (PAB) strategies in a combined market structure involving the presence of long term forward physical bilateral contracts (not financial contracts), renewable energy contracts and
Publicado em: 2009
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9. O planejamento de alocação de recursos baseado em sistemas multiagentes / Resource allocation planning using multi-agent systems
Este trabalho tem por objetivo propor uma abordagem para o problema de alocação dinâmica de recursos em ambiente de produção baseada no paradigma de multiagentes. Para tanto, é especificada uma arquitetura multiagente genérica chamada M-DRAP - Multi-agent Dynamic Resource Allocation Planning, a partir da qual podem ser derivados modelos particulares.
Publicado em: 2009
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10. A missÃo das organizaÃÃes nÃo-governamentais em um terceiro setor profissionalizado
This thesis analyses the Mission of the Non-Governmental Organization and seeks to understand how the current process of professionalization of the Third Sector impacts upon it. The perspective adopted aims to examine the interaction between these two phenomenon that, in turn, can be considered two different sides of the same reality. The mission of the NGOs
Publicado em: 2009
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11. Conflito, consenso, democracia e capitalismo em estados periféricos : o processo de privatização do setor elétrico no Brasil e na Argentina
This thesis analyzes the political and economical arguments that furnished a broad consensus for the implementation of the structural adjustments in the 1990s, amongst them the privatization programme of the electrical energy sector in Brazil and Argentina. It is considered whether the restructuring of the electric section accomplished the presuppositions on
Publicado em: 2009
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12. Vibration analysis of orthotropic composite floors for human rhythmic activities
Competitive world market trends have long been forcing structural engineers to develop minimum weight and labour cost solutions. A direct consequence of this design philosophy is a considerable increase in problems related to unwanted floor vibrations. This phenomenon is very frequent in a wide range of structures subjected to dynamical loads. The main objec
Journal of the Brazilian Society of Mechanical Sciences and Engineering. Publicado em: 2008-03