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1. Estimativa de qualidade, conhecimento e valor de atributos utilitários de veículos
In order to identify consumer necessities, as well as understand consumer behavior, researchers have been developed different methodologies that allow them to analyze several factors involved in buying behavior. Nowadays, it has been growing research under the Behavioral Perspective Model, developed by Foxall (e.g. 1990), under the scope of Behaviorism and B
Publicado em: 2009