Kind Advertising
Mostrando 1-8 de 8 artigos, teses e dissertações.
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1. Facebook recruitment of smokers: comparing gain- and loss-framed ads for the purposes of an Internet-based smoking cessation intervention
Resumo: A cessação do tabagismo tem sido promovida através de mensagens positivas, focadas em ganhos, e negativas, focadas em perdas. Entretanto, ainda não há conclusões claras sobre o tipo de medida mais eficaz na motivação dos fumantes para deixar de fumar. O estudo comparou a efetividade das mensagens negativas e positivas no recrutamento online d
Cad. Saúde Pública. Publicado em: 07/10/2019
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2. Propaganda radiofônica: estudo do processo de realização / Radio advertising: study of the process of realization
A compreensão dos fatores determinantes do processo de realização da propaganda radiofônica amplia o campo de experimentação e da interpretação, tanto para o produtor das mensagens publicitárias em seus diferentes formatos e estilos, quanto para o público ouvinte, e os leva a um conjunto de critérios mais sofisticados de avaliação, capazes de un
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 27/05/2011
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3. Adequação e persuasão: da teoria da linguagem ao discurso publicitário / Adequacy and persuasion: from theory of language to advertising discourse
This work intents to make a large and grounded research about the linguistic technics of construction of meaning in advertising. From the history of language and discourse theories, this research will make a definition for the rethorical and discoursive strategies which stimulates a kind of socio-affective integration in the new consumism culture. After this
Publicado em: 2009
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4. Avaliação da publicidade de medicamentos veiculada nas principais emissoras de rádio de Natal-RN
Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this article is to evaluate drugs advertisings transmitted on radio stations in Natal/RN, from October 2007 to September 2008. Were collected 228
Publicado em: 2009
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5. IMAGES IN EDUCATIO: A STUDY ABOUT NATURE CONCEPTIONS IN ADVERTISEMENTS / IMAGENS NA EDUCAÇÃO: UM ESTUDO SOBRE A(S) CONCEPÇÃO(ÕES) DE NATUREZA EM ANÚNCIOS PUBLICITÁRIOS
Considering the expressive presence of publicity images nowadays, this research was proposed aiming at understanding deeply the meaning of advertisement with nature images through pedagogical workshops. The study consists of a qualitative analysis besides being a case study. Considering that advertisements are widely spread in our society, the Cultural Studi
Publicado em: 2008
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6. A PERCEPÇÃO DO UNIVERSITÁRIO SOBRE A PUBLICIDADE INSTITUCIONAL DE RESPONSABILIDADE SOCIAL EMPRESARIAL
Transmit an image of social responsible has each day more importance for companies. It is because a strong trademark is formed by much more than simple physical characters of the product or service, but by subjective values. This view shows the institutional advertising as a tendency, once it is an instrument which has the capacity to pass some intangible an
Publicado em: 2007
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7. Elementos lingüísticos no discurso publicitário
This project aims to explore the verbal and non-verbal languages used in publicity campaign ads of a nationwide magazine (VEJA). The publicity presentation of objects of any kind is so powerfull that can, undeniably, be contested. It attracts the readers from all the sides. The statements presented in the messages come to meet the consumers expectations, mak
Publicado em: 2007
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8. A Promoção de Eventos como Estratégia de Marketing: o caso da Academia de Tênis NTC / Event Promotion Campaign as a Marketing Strategy: a case study in NTC Tennis Academy
This study has been carried out in NTC (Núcleo de Tênis City Barra) which is a Tennis Academy whose aim is to provide classes and tennis court rental. It is an organization which consists of an internal staff and one outsourced, working in three shifts. It is situated in Recreio dos Bandeirantes, inside the Novo Rio Country Clube premises. The aim of this
Publicado em: 2006