Innovation Difusion
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. Impacto de la regla de decisión en el modelado de la difusión de innovaciones
Abstract In this, paper we analyze the impact of the decision rule to represent the behavior of individuals in the diffusion curve predicted by models of innovation diffusion at the individual level. We use an agent-based model, in which diffusion takes place in a small-world network, and analyze the phenomenon using 4 different decision rules: (1) threshold
Prod.. Publicado em: 17/11/2015
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2. Mobile banking: proposition of an integrated innovations adoptions framework / Mobile banking: proposição e teste de um modelo integrativo de adoção de inovações
In this Project, factors that influence innovations adoption are investigated based on an integrative model applications proposal within mobile banking adoption context. Therefore, consecrated theoretical models, widely applied on innovation and technology adoption theories and behavior predicting based on attitudes and intentions towards a behavior, are con
Publicado em: 2009