Industria Tabacateira
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1. International commercial negotiation: a comparison between brazilian and foreign tobacco dealers = Inegociação comercial internacional : uma comparação entre indústrias de tabaco brasileiras e estrangeiras / Inegociação comercial internacional : uma comparação entre indústrias de tabaco brasileiras e estrangeiras
This study focuses on the international tobacco negotiations and the influence of the Brazilian culture, personal values and ethical behavior. In today’s globalized world, the investigation and understanding of cultural differences is essential in the planning of negotiation strategies. The minimization of cultural shocks provides better results. The subje
Publicado em: 2010