Heuristic Affective
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1. Heurística afetivas no mercado de ações: um estudo quase experimental.
The objective of this research was to investigate how affective aspects are manifested in investors judgments about risk and benefit in the Brazilian stock market through the affect heuristic. The decision-making process leading to judgments is complex and multifaceted, and, this paper assumes that the affect assumes a privileged position in the judgments. T
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 20/12/2011