Generacion Internet
Mostrando 1-1 de 1 artigos, teses e dissertações.
-
1. COMUNICAÇÃO MERCADOLÓGICA EM CELULARES: um panorama do mobile marketing brasileiro
The main aim of this research is analyzing the marketing communication processes that use mobile phones as publicizing platform. The research intent is to know which mobile marketing practices has been carried out in Brazil and how developed contents for mobiles are used in business disclosure. The connected young consumers characteristics, drawing attention
Publicado em: 2011