Frequent Customer
Mostrando 1-10 de 10 artigos, teses e dissertações.
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1. Determinantes da inércia do cliente – Uma pesquisa sobre os serviços de telefonia móvel
Resumo Objetivo – Em setores de serviço contínuo, algumas empresas retêm muitos clientes apesar da frequente insatisfação dos clientes e dos altos índices de reclamação. Essa retenção resulta da inércia dos clientes. Este trabalho visa identificar o que influencia esse comportamento inercial. Metodologia – Foram concebidos dois modelos conce
Rev. bras. gest. neg.. Publicado em: 26/08/2019
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2. Modelling and optimization of the surface roughness in the dry turning of the cold rolled alloyed steel using regression analysis
Surface quality of the machined parts is one of the most important product quality indicators and one of the most frequent customer requirements. The average surface roughness (Ra) represents a measure of the surface quality, and it is mostly influenced by the following cutting parameters: the cutting speed, the feed rate, and the depth of cut. Quantifying t
Journal of the Brazilian Society of Mechanical Sciences and Engineering. Publicado em: 2012-03
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3. "Why caipirinha?"- the online via chat laddering technique CAN answer
As customers are becoming increasingly connected to the internet, this means that they are available for online interviews, thus opening up a space for investigating research methods, especially qualitative research, in an attempt to identify how to adapt data collecting instruments to the so-called "connected customer era". In this context, the focus of thi
BAR - Brazilian Administration Review. Publicado em: 2011-06
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4. COMUNICAÇÃO NO PONTO-DE-VENDA: ASPECTOS SENSORIAIS NA AMBIENTAÇÃO DAS MEGALIVRARIAS
This research aims to investigate and discuss the store layout as an element of communication applied to the point of sale book store, observing and analyzing how the current stores are being adapted to the market reality, which aims to provide the customer with a pleasant experience, considering the competition against e-commerce and supermarkets that have
Publicado em: 2009
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5. Governança de TI e conformidade legal no setor público: um quadro referencial normativo para a contratação de serviços de TI
IT outsourcing is a widely used strategy in public organizations, with high impact over IT governance.In COBIT 4.1 framework, IT processes legal compliance is considered one of IT governance pillars, and it must be achieved starting with systematic compilation of legal requirements. However, no IT legal requirements catalog was identified by this research fo
Publicado em: 2008
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6. A GASTRONOMIA COMO FATOR DE INFLUÊNCIA NA ESCOLHA DE DESTINAÇÕES TURÍSTICAS E DE SUA HOTELARIA BASE DO ESTUDO BALNEÁRIO CAMBORIÚ NO ANO 2006/2007
This study had by purpose to evaluate which are the factors - and its intensity - related to the gastronomy that stimulate the tourist to frequent certain tourist destination or influence him/her in the choice of certain hotel. The research, enclosing the period of 2006/2007, had as local of its accomplishment the city of Balneário de Camboriú, in the Stat
Publicado em: 2007
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7. MODELO GENÉRICO PARA O AMBIENTE DE COMÉRCIO ELETRÔNICO ENTRE EMPRESAS - B2B / A GENERIC MODEL FOR THE B2B ENVIRONMENT
The Internet-based Electronic Commerce environment for interrelations among companies, known as B2B, is very complex. In order to operate in it, a tool is required to provide an integrated view of the diverse elements that interact in this business environment, facilitate its comprehension and support decision taking and the elaboration of strategies that ad
Publicado em: 2004
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8. Uma investigação empírico-exploratória acerca da rentabilidade dos clientes freqüentes e esporádicos no varejo eletrônico brasileiro
o presente estudo de caso investiga, empiricamente, a rentabilidade associada aos consumidores do varejo eletrônico de bens duráveis no Brasil. Para tal, o arcabouço teórico baseia-se em teorias rivais, notadamente as expostas na literatura tradicional do Marketing de Relacionamento - que discute os beneficios da retenção de clientes - e nas recentes p
Publicado em: 2003
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9. Using quantitative information for efficient association rule generation
The solution of the mining association rules problem in customer transactions was introduced by Agrawal, Imielinski and Swami in 1993. Their approach was extended in several directions such as adding or replacing the confidence and support by other measures, or how to also account for quantitative attributes. In this paper we present an algorithm that can be
Journal of the Brazilian Computer Society. Publicado em: 2000
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10. Proposta de estrategias de marketing para o lancamento do ensino a distancia, na Universidade Regional de Blumenau - FURB
The effects of globalization can be observed in all contexts: Countries, economy, companies and culture. With this in mind, human beings are supposed to widen their limits by a continuous search for self development. Following this model, education is then considered something permanent in our lives. So, the University needs to review and broaden the teachin
Publicado em: 2000