Fashion Billboards
Mostrando 1-4 de 4 artigos, teses e dissertações.
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1. Em busca do sapato perfeito: avaliação da aplicabilidade do modelo endertrends para identificação dos fatores que influenciam as mulheres na decisão de compra de calçados / Looking for the perfect shoe: to assess the applicability of Model GENDERTRENDS to identify the factors that influence women s decision to buy shoes
Women in love with shoes live in their own universe, very particular, and by their dedication had moved, in 2008, $ 26.3 billion. Regardless of the economic crisis, Brazilian companies expect to increase by 20% in sales in 2009. In order to evaluate the applicability of GENDERTRENDS Model to identify the factors that influence women s decisions to purchase s
Publicado em: 2009
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2. The face and the clothes: apprehending fashion billboards in urban environment / O rosto e a roupa: uma leitura dos outdoors de moda em ambientes urbanos
This inquiry studies urban communication and its devices of attention. The objects of this investigation are the fashion images printed in banners, billboards, images in buildings and interiors of shopping centers. The current metropolises show off the fact that they have being organized around the production and the seduction for almost two hundred years. I
Publicado em: 2008
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3. Beauty that makes table: the ratio of domestic workers with the media, beauty and consumption / Beleza que põe mesa : a relação de trabalhadoras domésticas com mídia, beleza e consumo
This dissertation analyzes the relationship between popular segments of society - especially the category of domestic workers - with the media, consumerism and beauty. The reason for our choice of domestic workers is because this profession has, simultaneously, many characteristics that allow it to be considered as subaltern: its undervaluation due to hybrid
Publicado em: 2008
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4. A linguagem das marcas de calçados da moda: um enfoque publicitário / A linguagem das marcas de calçados da moda: um enfoque publicitário
The general objective of the study is to investigate the aspects of the advertising language of the chosen brands for the study of cases (Sândalo; Carmen Steffens and Democrata) taking as a reference the commercial advertising (print media advertising) of the trendy shoes. It is necessary to consider two essential aspects in the communication process: the e
Publicado em: 2006