Experiancia Ordinaria E Extraordinaria
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1. O significado do consumo de serviÃos de restaurante a partir da experiÃncia de compra
The research work upon which this dissertation is based had the main objective of collecting data to a better understanding of the consumption of restaurant services. The analytical approach followed places emphasis on the experience (ranging from âordinaryâ to âextraordinaryâ) of a person, while he or she is consuming that type of service. It is argued
Publicado em: 2006