Evangelic Segment
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1. Comportamento de consumo dos jovens evangélicos no segmento da música: um estudo no interior do Estado do Rio de Janeiro. / Behavior of the evangelic consumer in the segment of music.
The influence of the group of reference on the behavior of the evangelic consumer in the segment of music is the central subject of this dissertation, whose main objective is to know as the religious subculture and more specifically the groups of reference influence the behavior of the evangelic consumer. This work was carried through with 22 young, members
Publicado em: 2006