Enuncitation
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1. A Constituição polifônica do sentido na publicidade institucional:uma abordagem enunciativo-discursiva
This study intends to identify which images of the Institution and of the addressee can be noticiable from the slogans of three advertising campaings of Universidade do Vale do Rio dos Sinos, located at the Metropolitan area of Porto Alegre, Rio Grande do Sul. It is based on the enunciation, emphasizing the polyphonic conception of Ducrot and the concepts of
Publicado em: 2002