Enterprises Communication
Mostrando 13-24 de 45 artigos, teses e dissertações.
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13. Sectorial innovation systems : an application of the concept in the brazialian and french fluid milk production chain
The aim of this study is to test a new framework in order to evaluate some fundamental institutional, technological and organizational factors in the innovation process carried out by food processing firms. We use case studies and the sectoral innovation system - SIS approach to give evidence about the innovation process carried out by fluid milk processors
Publicado em: 2010
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14. Sistema de gestão da qualidade para empresas construtoras de pequeno porte
Although there are uncertainties that characterize the Brazilian building construction sector the market share of small companies in this segment has grown and in most cases they focus their attention on the construction of buildings for the middle class. These companies - that are most frequently held by only one owner or director - are not well structured
Publicado em: 2009
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15. Graphic design and social mobilization: posters against the war in Iraq / Design gráfico e a mobilização social: cartazes contra a guerra do Iraque
This MA thesis conceptualizes and analyzes the field of the socially committed graphic design. Throughout the collect of data about graphic design committed to actions of social improvement, we have checked that the poster is the most used visual support. So, we have begun this study with a broad view of the history of the poster as an attempt to prove its r
Publicado em: 2009
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16. COMUNICAÇAO INTEGRADA DE MARKETING E AÇÕES DE PATROCÍNIO A EVENTOS: O EFEITO SINÉRGICO
This study focuses the action to events sponsorship as a communication tool incorporated into the marketing communication compound. The main objective is to analyze and present how the enterprises use and articulate the marketing integrated communication tools at the sponsorship actions in order to create a synergic effect of communication. The methodology i
Publicado em: 2008
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17. Methods of Analysis of Return on Investment in Corporate Communication: Contribution of Three Large Enterprises in Specific Processes / Metodologias de análise de retorno do investimento em comunicação institucional: contribuição de três empresas de grande porte em processos específicos
A contribution to allocate value to professional and academic work in Communication Science, as part of large companies´ corporate nature. Objective: Finding more information on organizational structure, methods of measuring the return on investments and evaluation of these processes by professionals of communication and their controllers, at Petrobras S.A.
Publicado em: 2008
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18. Gestão estratégica da comunicação na pequena empresa: estudo comparativo de casos de empresas hoteleiras da região central do Estado de São Paulo / Strategic management of communication in small business: a comparative study of cases of hotel companies in the regions central state of Sao Paulo
The aim of this study is to propose action to improve the management of organizational communication in small business, aiming at a higher strategic efficacy. As secondary objectives, it aims to identify the characteristics of the strategic process in companies studied and the practices of the organizational communication management and its use on the strate
Publicado em: 2008
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19. Confiança na comunicação de informações econômico-financeiras: o caso das empresas de autogestão / Trust on the communication of economic and financial information: the case of self management enterprises
Após os escândalos financeiros ocorridos em 2001, quando a confiança no mercado financeiro foi questionada, a questão da governança corporativa passou a fazer parte da agenda dos acionistas e demais envolvidos empresas clientes e fornecedoras, governo, investidores individuais, fundos de pensão e sociedade em geral principalmente com as demonstrações
Publicado em: 2008
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20. The corporative entrepreneurs in major enterprises of the mechanical, metallurgical sectors and of electric material/communication in Santa Catarina : a study of the association between psychological types and recognized entrepreneurial competences / Os empreendedores corporativos nas empresas de grande porte dos setores mecânico, metalúrgico e de material elétrico/comunicação em Santa Catarina : um estudo da associação entre tipos psicológicos e competências empreendedoras reconhecidas
Esta tese foi desenvolvida com ênfase na identificação e associação de tipos psicológicos de Jung (1990) e competências empreendedoras reconhecidas nos indivíduos considerados empreendedores em empresas de grande porte dos setores mecânico, metalúrgico e de material elétrico/comunicação em Santa Catarina. A pesquisa foi realizada a partir de uma
Publicado em: 2008
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21. Quem sÃo os lÃderes de Pernambuco: modelos teÃricos e prÃticas locais
In this study I analyze the styles of leadership practiced in Pernambucan enterprises based on the benchmarks of organizational literature. The theoretical foundation covers the theories considered essential for the understanding of leadership, such as: The Inatista Theories â trait approach, which remained in evidence until the end of the 40âs, The Behavi
Publicado em: 2008
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22. Celebrando a vida: construção de uma cartilha para promoção da saúde da gestante / Celebrating life: constructing a booklet for the health promotion of pregnant women
The promotion of health among pregnant women, which can be accomplished by furnishing information about the gestational process, physical and emotional changes specific to pregnancy, labor, delivery and postpartum, is essential to prenatal care. An educational booklet with trustworthy and significant advice could represent an important contribution to prenat
Publicado em: 2008
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23. The first impact of the adoption of IFRS in European chemical companies and mining: search descriptive / O impacto da primeira adoção das normas IFRS nas empresas européias químicas e de mineração: pesquisa descritiva
The increasing adoption of International Financial Reporting Standards, IFRS, is consequence of the communication among enterprises, creditors, investors and stakeholders that is following the deep changes that have been taken place in the businesses. The international standards were set by IASB and it has already been identified a worldwide convergence towa
Publicado em: 2008
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24. Alinhamento Estratégico de TI: Avaliando as Percepções de Executivos de Negócio e TI
The Information Technology (IT) is a concept which has gained importance for organizations. It is expected that the strategic use of IT not only sustain the business operations of enterprises, but mainly leverage the initiative of new competitive strategies. However, these expectations on the earnings with the IT not have been achieved and questions arise ab
Publicado em: 2008