Demand Segmentation
Mostrando 1-12 de 12 artigos, teses e dissertações.
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1. A INFLUÊNCIA DO GREEN MARKETING NA ESTRATÉGIA COMPETITIVA DE EMPRESAS BRASILEIRAS / THE INFLUENCY OF GREEN MARKETING IN THE COMPETITIVE ESTRATEGY OF BRAZILIAN COMPANIES
The widely accepted concept of sustainability affects people, governments and enterprises in different ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green Marketing strategies adopted by Brazilian companies listed in the Business Sustainability Index of the São Paulo Stock Exchange (BOVESPA) and what is its
Publicado em: 2010
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2. Memória social e ecologia histórica: a agricultura de coivara das populações quilombolas do vale do Ribeira e sua relação com a formação da mata atlântica local / Social memory and historical ecology:slash and burn agriculture in the formation of an Atlantic rainforest area inhabited by quilombola communities, Ribeira Valley, Brazil
The Atlantic Rainforest is one of the worlds most diverse and threatened biomes. The majority of its remnants are located at the Ribeira Valley (SP) where several of the States quilombola populations remain. The Valleys quilombos originated from a population of freed, abandoned or refugee slaves brought to the region in the beginning of the European coloniza
Publicado em: 2010
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3. As relações de trabalho no setor aereo : estudo sobre o impacto das transformações no transporte aereo regular no Brasil sobre os trabalhadores / Labor relations in the transport sector : a study on the impact of changes in the airline in Brazil on workers
In this thesis we analyze the changes in the air transport sector in Brazil between 1990 and 2006 as well as the main impacts on labor relations in the sector. To understand these changes, we initially analyze the airline industry since the creation of the first companies, the formation of its regulatory framework, until the period of intense movements of ex
Publicado em: 2009
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4. Digital video transmission rates reduction by object segmentation applied to bees study. / Redução da taxa de transmissão de vídeo digital por meio da aplicação de segmentação de objetos aplicado ao estudo de abelhas.
The use of videos in web based laboratories over computer networks, known as weblabs, is being conducted for bee research as part of the ViNCES (Virtual Network Center of Ecosystem Services) project, a research consortium composed by: LAA (Laboratório de Automação Agrícola da Escola Politécnica) and the Laboratório de Abelhas of the Ecology Department
Publicado em: 2008
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5. O custo da captação de recursos nas empresas e o processo decisório desta captação no curto e longo prazo: estudo de caso de empresa do ramo cerâmico de Santa Catarina
The study of the decisions related to the structure of capital in the Brazilian market always motivates. Especially in Brazil where, the difficulties of raising long-term feature of financial market often leads companies to the debt shorter deadlines. Several studies and empirical evidence have shown that the decisions of the capital structure can affect the
Publicado em: 2008
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6. Processamento de amostras fecais e desenvolvimento da tecnica de analises de imagens por computador, para o diagnostico das enteroparasitoses / Processing of samples feces and development of the technique of analyses of images for computer, for the diagnosis of the enteroparasitoses
In the present study, we investigated on fecal sample processings, development and evaluation of a computer system for parasite image analysis. We observed that the fecal processing step was critical, but, essential for providing clean parasite structures, with reduced amount of fecal microdebris, to the system of computer analysis. Several conventional para
Publicado em: 2008
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7. A Análise da Teledensidade como Contribuição ao Entendimento dos Fatores Estratégicos à Sustentabilidade Das Empresas Concessionárias de Telefonia Fixa Brasileiras / The Teledensity Analysis as Contribuition to the Agreement of the Strategic Factors for the Sustentation of the Companies Concessionaries of Fixed Brazilian Telephony.
This dissertation deals with the dynamic environment regarding the Brazilian residential telephone service established since its privatization, in 1997. The territorial division made by players with distinct strategies, all followed by a strict federal law, and the existence of a regulation organ for telecom services (ANATEL) contributed for the continuous e
Publicado em: 2006
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8. A percepção dos hóspedes quanto aos atributos oferecidos pelos hotéis voltados para o turismo de negócios na cidade de São Paulo. / Guests perception of the attributes offered by hotels directed to business tourism in the city of São Paulo.
business tourist behavior concerning hosting. Due to the dynamism of hotel demand, is expected that professionals and academics be stimulated to prospect and study the hotel market for business tourism. This research is the outcome of the recognition, in the hotel market, of the advantages of knowing the needs of a certain guest profile. Business tourism is
Publicado em: 2004
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9. TURISMO DE AVENTURA E MEIOS DE HOSPEDAGEM: ANÁLISE DAS NECESSIDADES ESPECÍFICAS DE UM SEGMENTO E DA ADEQUAÇÃO DE SEUS RECEPTORES. O Mergulho em Bombinhas - SC
This study deals about the tourism market segmentation and how the hostelry sector can act in this process, based on the adventure tourism, in the sporting-recreational category of scuba diving, and the lodging needs of the tourists that practice such category. Through the analysis of the adaptation of the lodging structures to the diver needs, we intent to
Publicado em: 2004
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10. ESTRATÉGIA MULTI-AGENTE PARA LEILÕES SIMULTÂNEOS DE BENS RELACIONADOS / A MULTI-AGENT SYSTEM FOR SIMULTANEOUS AND RELATED AUCTIONS
This work presents a multi-agent system to trade in simultaneous auctions of related goods. The dissertation describes the multi-agent architecture, and also the analysis and development of strategies for trading in simultaneous auctions, where the purchase of combined goods is required. Some well known problems in trading were identified in order to design
Publicado em: 2003
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11. Context-based content personalization and adaptation for Interactive TV / Personalização e adaptação de conteúdo baseadas em contexto para TV Interativa
The work presented in this thesis developed techniques with context-awareness support, based on the MPEG-4 and MPEG-7 standards, in order to personalize and to adapt Interactive TV content. One of the challenges in this area is the development of personalized programs with rich multimedia content, high interactivity and accessibility through a variety of dev
Publicado em: 2003
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12. EFFECTS OF THE FIRMS SOCIAL INVOLVEMENT ON CONSUMER BEHAVIOR
Firms social involvement is common practice in the modern world. The issue has received intense attention in general and academic literature. In particular, the management literature has focused on corporate social responsibility. Societal obligations, altruistic behavior, and economic motivations have been shown to motivate social involvement. Among economi
Publicado em: 1998