Daimlerchrysler
Mostrando 1-4 de 4 artigos, teses e dissertações.
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1. A COMUNICAÇÃO DE MERCADO, O LUXO E A CONSTRUÇÃO DA MARCA MERCEDES-BENZ: TEMPO VERSUS CONCEITOS
The Mercedes-Benz brand is a brand legendary and is present in the imagination of the consumer when the subject is cars. A history major This Industry automobile exceeds 100 (1902- 2008) and A each day even more impressive with new models, synonym of Technology, Quality, Safety and luxury. This work visa analyse and understand the process of communication of
Publicado em: 2008
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2. Sistema aprimorado de gestão ambiental : um estudo de caso na empresa Tritec Motors Ltda
Um sistema de gestão ambiental fornece uma estrutura eficiente para uma empresa gerenciar suas responsabilidades ambientais, sendo também um componente essencial em sua estratégia comercial. O presente trabalho descreve a implantação de um sistema de gestão ambiental na empresa Tritec Motors Ltda, de acordo com a norma NBR ISO 14001:1996, a fim de gara
Publicado em: 2007
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3. SUPPLY CHAIN ANALYSIS OF AUTOMOTIVE IMPORT PARTS INVOLVING COMPLETELY-KNOCKED-DOWN (CKD) AND PART-BY-PART (PBP) PRODUCTION CONCEPTS / ANÁLISE DA CADEIA DE SUPRIMENTOS DE IMPORTAÇÃO DE PARTES E PEÇAS AUTOMOTIVAS ENVOLVENDO OS CONCEITOS DE PRODUÇÃO COMPLETELY-KNOCKED-DOWN (CKD) E PART-BY-PART (PBP)
The increase of material flows between countries is a strong characteristic of globalization. It happens because more and more companies are installing production units near their main markets and their suppliers` plants can be in located in different sites around the world. Therefore the importance of supply chain planning increases into the logistics syste
Publicado em: 2007
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4. Estratégias Locais e Globais na Indústria Automobilística Brasileira / Local and Global Strategies in the Brazilian Automotive Industry
This study characterizes the internationalization strategies of the world s large automakers, characterizes the strategies followed by their subsidiaries in Brazil and contrasts local and international strategies. Through the study of the cases of five large automakers (General Motors, Volkswagen, Toyota, DaimlerChrysler and Renault-Nissan), it is shown that
Publicado em: 24/11/2005