Customers Retention
Mostrando 1-12 de 16 artigos, teses e dissertações.
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1. Determinantes da inércia do cliente – Uma pesquisa sobre os serviços de telefonia móvel
Resumo Objetivo – Em setores de serviço contínuo, algumas empresas retêm muitos clientes apesar da frequente insatisfação dos clientes e dos altos índices de reclamação. Essa retenção resulta da inércia dos clientes. Este trabalho visa identificar o que influencia esse comportamento inercial. Metodologia – Foram concebidos dois modelos conce
Rev. bras. gest. neg.. Publicado em: 26/08/2019
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2. FSSC 22000 Packaging Implementation: a Plastics Industry Research
Abstract This paper presents the outcomes of an exploratory research carried out in companies, which are located in Brazil. They are FSSC-22000-certified food plastic packaging manufacturers. In order to identify the key aspects of the implementation process and certification, a questionnaire was developed and sent to twenty certified organizations. Out of
Polímeros. Publicado em: 15/03/2018
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3. Design to learn: customizing services when the future matters
Internet-based customization tools can be used to design service encounters that maximize customers' utility in the present or explore their tastes to provide more value in the future, where these two goals conflict with each other. Maximizing expected customer satisfaction in the present leads to slow rates of learning that may limit the ability to provide
Pesqui. Oper.. Publicado em: 2013-04
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4. UM MODELO DE RISCO DE CANCELAMENTO DE CLIENTES DE TELEFONIA FIXA - A APLICAÇÃO DA REGRESSÃO LOGÍSTICA PARA RETENÇÃO DE CLIENTES / A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION
The current organizational environment is marked by a high competitiveness, high turbulence and rapid and discontinuous changes in companies¿ macro environment. Scenario requires focus on customers and strategies geared towards maintaining a fruitful relationship for both parties (customer and company), with long-term vision. This dynamics of this market is
Publicado em: 2009
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5. The supply of tourist service in the environments of commerce online and offline / A oferta de serviços turísticos nos ambientes de comércio online e offline
This study aimed to investigate the attributes of service quality of the travel agencies that are located in São Paulo city and the factors that may cause the migration of their customers to the Internet in their behavior of requesting a tourist service. Based on the models SERVQUAL by Parasuraman et al (1988), SERVPERF by Cronin and Taylor (1992 and 1944),
Publicado em: 2009
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6. Gestão da satisfação e fidelidade do cliente : um estudo dos fatores que influenciam na satisfação e fidelidade dos clientes corporativos de telefonia celular / Management of customes satisfaction and loyalty: a study of factors influencing the satisfaction and loyalty to corporate customer of mobile service telephony
The competition in the telecommunications industry has grown in Brazil since the privatization, forcing companies that are active in the market to a growing commitment to quality products and services in order to survive. In this context, this work aims to understand the main factors that influence the degree of satisfaction exists in respect of a mobile ope
Publicado em: 2009
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7. A retenção de talentos no varejo bancário
This work aims to recognize and demonstrate through the expectations and wishes of the new banking employee what they think about the future of labor market. How to plan their careers, their image for the bank firm and what is more important in their ambition to stay or leave the institution. Bank industry should improve its relationship with their customers
Publicado em: 2009
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8. Métodos de controle para evitar inadimplência e reter clientes nas operações de crédito de uma instituição financeira
Cobrança e recuperação de créditos e retenção de clientes são temas sempre em pauta nas instituições financeiras, por isso o interesse pelo assunto. Com este trabalho, buscou-se na literatura os métodos utilizados, para então,compará-los com a prática nas agências do Banco do Brasil S.A, no Estado de Santa Catarina. A pesquisa foi realizada atr
Publicado em: 2008
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9. Análise do relacionamento da Casa das Copiadoras com seus clientes em projetos de solução para reprodução de imagem
Atualmente uma empresa não pode contar simplesmente com um bom produto ou serviço, pois a grande concorrência existente no mercado possui bons produtos e bons serviços, todos relativamente equivalentes em tecnologia e preço. Este fato possibilita aos consumidores mudarem de fornecedor pela simples questão de preço, não se opondo em desfazer um relaci
Publicado em: 2008
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10. Satisfação, lealdade e retenção: um pré-experimento aplicado à telefonia móvel
Satisfaction and loyalty of those faithful consumers to a specific product or brand name are interconnected in a complex way, and, just like CEOs, marketing and statistics academic professionals understand and admit this close relation as well, by publishing some researches which point out the consumers satisfaction as an antecedent of loyalty. However, more
Publicado em: 2007
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11. DATA MINING APPLIED TO CUSTOMER RETENTION IN WIRELESS TELECOMMUNICATIONS / MINERAÇÃO DE DADOS NA RETENÇÃO DE CLIENTES EM TELEFONIA CELULAR
The goal of this work is to propose a complete data mining system for the solution of customer retention problems, commonly found in many industries. Such a solution encompasses the accurate identification among huge amounts of data of those consumers who would most likely end their relationship with the firm, based on their historical behavior and individua
Publicado em: 2005
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12. LOYALTY IN THE FITNESS CENTER MARKET AND THE CHARACTERISTICS OF AGE SEGMENTS / LEALDADE NO MERCADO DE ACADEMIA DE GINÁSTICA E SUAS CARACTERÍSTICAS DOS SEGMENTOS DIFERENTES DE IDADE
The Brazilian fitness centers market serves 2.8 million people and might have generated revenues of approximately R.8 billion in 2003 (ACAD, 2003). Seven thousand stablishments, from small to large fitness centers, competed for the customers` attention, who are in search of a healthier life and a perfect body. Authors such as Oliver (1999) and Reichheld (199
Publicado em: 2005