Customer Retention
Mostrando 13-21 de 21 artigos, teses e dissertações.
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13. Customer acquisition and retention under the marketing relationship perspective / Aquisição e retenção de clientes sob a perspectiva do marketing de relacionamento
Over the last years, it has been noticed a growing concern about customer retention. Boosted by Marketing Relationship concepts, maintenance and development initiatives has spread through the companies budgets, starting to compete with traditional efforts of acquisition and transaction marketing. In spite of the competitive scenario of some companies demands
Publicado em: 2006
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14. A Promoção de Eventos como Estratégia de Marketing: o caso da Academia de Tênis NTC / Event Promotion Campaign as a Marketing Strategy: a case study in NTC Tennis Academy
This study has been carried out in NTC (Núcleo de Tênis City Barra) which is a Tennis Academy whose aim is to provide classes and tennis court rental. It is an organization which consists of an internal staff and one outsourced, working in three shifts. It is situated in Recreio dos Bandeirantes, inside the Novo Rio Country Clube premises. The aim of this
Publicado em: 2006
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15. DATA MINING APPLIED TO CUSTOMER RETENTION IN WIRELESS TELECOMMUNICATIONS / MINERAÇÃO DE DADOS NA RETENÇÃO DE CLIENTES EM TELEFONIA CELULAR
The goal of this work is to propose a complete data mining system for the solution of customer retention problems, commonly found in many industries. Such a solution encompasses the accurate identification among huge amounts of data of those consumers who would most likely end their relationship with the firm, based on their historical behavior and individua
Publicado em: 2005
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16. LOYALTY IN THE FITNESS CENTER MARKET AND THE CHARACTERISTICS OF AGE SEGMENTS / LEALDADE NO MERCADO DE ACADEMIA DE GINÁSTICA E SUAS CARACTERÍSTICAS DOS SEGMENTOS DIFERENTES DE IDADE
The Brazilian fitness centers market serves 2.8 million people and might have generated revenues of approximately R.8 billion in 2003 (ACAD, 2003). Seven thousand stablishments, from small to large fitness centers, competed for the customers` attention, who are in search of a healthier life and a perfect body. Authors such as Oliver (1999) and Reichheld (199
Publicado em: 2005
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17. CRM AS A TOLL FOR INCREASE OF CUSTOMER RETENTION AND LOYALTY IN THE BRAZILIAN TELECOMMUNICATIONS MARKET / CRM ENQUANTO FERRAMENTA PARA AUMENTO DE RETENÇÃO E FIDELIZAÇÃO NO MERCADO BRASILEIRO DE TELECOMUNICAÇÕES
This work aims to evaluate, inside the Brazilian telecommunications market, the existing relation between the adoption of the CRM and the question of satisfaction, retention and Consumers` loyalty increment. For this, through interviews lead with Marketing, Customer Service and Information Technology executives, was figured out an overview, where the followi
Publicado em: 2004
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18. THE IMPACT OF CUSTOMERNULLS SATISFACTION AND LOYALTY ON CUSTOMER`S RETENTION IN THE MOBILE TELECOMMUNICATIONS SERVICE AN INTEGRATIVE MODEL / O IMPACTO DA SATISFAÇÃO E LEALDADE NA RETENÇÃO DE CLIENTES NO SERVIÇO DE TELEFONIA CELULAR UM MODELO INTEGRATIVO
The purpose of this study is to identify, among a group of elements of customer satisfaction, loyalty and customer retention, the elements which have the greater impact over customer retention in the mobile telecommunications service. A field research was conducted with a sample of 123 users of the mobile telecommunications service in Rio de Janeiro. Initial
Publicado em: 2003
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19. Uma investigação empírico-exploratória acerca da rentabilidade dos clientes freqüentes e esporádicos no varejo eletrônico brasileiro
o presente estudo de caso investiga, empiricamente, a rentabilidade associada aos consumidores do varejo eletrônico de bens duráveis no Brasil. Para tal, o arcabouço teórico baseia-se em teorias rivais, notadamente as expostas na literatura tradicional do Marketing de Relacionamento - que discute os beneficios da retenção de clientes - e nas recentes p
Publicado em: 2003
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20. EXAMINANDO OS PROCESSOS DE COLETA E UTILIZAÇÃO DAS INFORMAÇÕES SOBRE OS CLIENTES EM EMPRESAS B2B QUE ESTÃO ADOTANDO ESTRATÉGIA CRM / EXAMINING CUSTOMER INFORMATION COLLECTION AND UTILIZATION PROCESSES IN B2B ORGANIZATIONS ADOPTING CRM STRATEGY
In a highly competitive market, organizations try to leverage their profitability by increasing customer retention rates. Organizations seek to identify,collect and analyze information that allows them to perform actions in order to keep customer relationships in an ever-changing business world. CRM -Customer Relationship Management- strategy goals are to an
Publicado em: 2002
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21. A Teoria de segmentação face à satisfação do consumidor de serviços bancários: um estudo de caso em um banco de varejo
There is a intensity change within financial services industry: deregulation, technology, joint ventures and, in Brazil, privatization, increase of foreign competitors and fall of industry participating from 31 per cent to 5,4 per cent in Brazilian GDP.In this context financial institutions are working very hard to improve their market share, besides promoti
Publicado em: 2001