Corporate Reputation
Mostrando 1-12 de 15 artigos, teses e dissertações.
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1. Association between risk disclosure and (in) existence of corporate reputation of publicly traded companies in Brazil
RESUMO Objetivo - Analisar a possível associação entre o disclosure de riscos não financeiros e a (in) existência de reputação nas maiores companhias abertas brasileiras, sob a ótica da teoria da legitimidade. Desenho/metodologia/abordagem A amostra reúne 118 empresas listadas na B3 e 345 Formulários de Referência de 2016 a 2018. Na análise da
Revista de Administração da UFSM. Publicado em: 2022
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2. Informes no financieros, desempeño anticorrupción y reputación corporativa
ABSTRACT Objective: This paper analyzes whether the anti-corruption reporting practices of the companies are a reflection of adequate anti-corruption systems put in place by companies, or whether the disclosure is merely a tool for companies to improve their reputation and thus maintain their legitimacy. Design/methodology/approach: We apply the PLS meth
Rev. bras. gest. neg.. Publicado em: 2015-12
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3. A demonstração do valor adicionado como instrumento de transparência nas entidades do terceiro setor / The value added statement as an accountability instrument in the third sector entities
This research was developed in order to analyze what the most appropriate way to highlight the Value Added Statement, revenues from the third sector entities on the various sources available to capture them. Secondly and based on the conclusion of the doctoral thesis of Fregonesi (2009) that social and environmental investments made by companies to nonprofit
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 03/10/2012
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4. Strategic corporate social responsibility management for competitive advantage
Corporate social responsibility strategy and competitive advantage are important issues for the contemporary discussion on corporations in society when taking into account social and environmental impacts. Empirically, we can see that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees as well as
BAR - Brazilian Administration Review. Publicado em: 2010-09
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5. Reputação Corporativa: impacto no valor de mercado das companhias abertas brasileiras / Corporate Reputation: impact on the value of Brazillian publicly-owned firms
A reputação corporativa tem despertado interesse relevante em pesquisas na área de estratégia, principalmente devido ao argumento de que as empresas com boa reputação podem com isso obter vantagens competitivas de imitação mais difícil pelos seus concorrentes. Porém, é necessário verificar se as empresas com melhores índices de reputação conse
Publicado em: 2010
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6. A influência da reputação do gestor na construção da identidade da empresa: um estudo de caso no Sistema Unimed
In a very competitive environment, a positive reputation can be a strategic asset that companies can use to maintain profits higher than the average of its market (BARNEY,1986). A good reputation is like a magnet that helps organizations attracts resources. It can influence the judgment of employees, consumers, investors, journalists and financial analysts (
Publicado em: 2009
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7. Desempenho social empresarial e o gerenciamento de impressÃes de uma reputaÃÃo socialmente responsÃvel: um estudo em hotÃis do litoral pernambucano
This work presents a qualitative study of multiple cases, using as locus of research five hotels in Pernambuco coastline, in which was analyzed the relation between Corporate Social Performance (CSP), Organizational Impression Management (OIM) and Socially Responsible Intended Image. This relation was investigated based on the analysis of CSP, the identifica
Publicado em: 2009
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8. Reputação corporativa e desempenho financeiro: uma análise do contexto brasileiro
The concept of corporate reputation is often used to represent a group of intangible assets. Some of them are: the companys brand, its products quality, the motivation and knowledge of its employees and its main clients. We can notice that, through the review of corporate reputations literature, there are many different views about the concept reputation and
Publicado em: 2008
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9. GestÃo estratÃgica da responsabilidade socioambiental empresarial: um estudo comparado entre distribuidoras de energia e supermercados
Strategic Corporate Social Responsibility (CSR) is the main subject of this work. Combining academic literature on corporate social responsibility and competitive advantages through strategic management, the dissertation investigated to what extent there is integration between corporate social responsibility management and core business activities. Two large
Publicado em: 2008
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10. Atitude socialmente responsável ou estratégia comercial: o caso do pacto global
The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting
Publicado em: 2008
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11. Competências essenciais na distribuição de carne bovina brasileira para a Europa : um estudo multicaso
Due to its current dynamism and increasing importance in the Brazilian economy, the beef agri-chain in Brazil can be analyzed under different fields of strategy and business administration (corporate strategy, operations management) and marketing (differentiation of products, marketing channels). This research aims to join some of these different research ar
Publicado em: 2007
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12. Reputação corporativa e seus construtos formativos: implicações para a gestão e vantagem competitiva
Corporate reputation has been considered as a resource that can represent a source of value for corporations, given the resources based view perspective. How to define and how to characterize corporate reputation have deserved attention from several authors throughout the last years. Its measurement hasnt been reaching a common-sense and the attributes that
Publicado em: 2006