Corporate Image
Mostrando 13-24 de 35 artigos, teses e dissertações.
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13. Ciência e risco : as controvérsias como procedimento da comunicação pública num contexto democrático
This work investigates the consolidation of the scientific controversy as a subject of news in the democratic context, under the point of view of a public research organization. Based on the existing concepts of risk communication and organizational communication, this research defends that the traditional models of communication with society - focused primo
Publicado em: 2009
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14. COMMUNITY CORPORATE SOCIAL MARKETING: A STUDY ON THE INTEGRATION CENTER OF THE PETROCHEMICAL COMPLEX IN RIO DE JANEIRO / MARKETING SOCIAL CORPORATIVO COMUNITÁRIO: UM ESTUDO SOBRE O CENTRO DE INTEGRAÇÃO DO COMPLEXO PETROQUÍMICO DO RIO DE JANEIRO
Concept social responsibility practiced by companies has gone through paradigms regarding economic-legal, it goes through the ethical-philanthropic set of ideas and having as a highlight point the detachment from proactive social responsibility, incorporated to the corporate decision process and attentive to relationships with stakeholders. Corporate social
Publicado em: 2008
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15. Methods of Analysis of Return on Investment in Corporate Communication: Contribution of Three Large Enterprises in Specific Processes / Metodologias de análise de retorno do investimento em comunicação institucional: contribuição de três empresas de grande porte em processos específicos
A contribution to allocate value to professional and academic work in Communication Science, as part of large companies´ corporate nature. Objective: Finding more information on organizational structure, methods of measuring the return on investments and evaluation of these processes by professionals of communication and their controllers, at Petrobras S.A.
Publicado em: 2008
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16. Atitude socialmente responsável ou estratégia comercial: o caso do pacto global
The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting
Publicado em: 2008
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17. GestÃo estratÃgica da responsabilidade socioambiental empresarial: um estudo comparado entre distribuidoras de energia e supermercados
Strategic Corporate Social Responsibility (CSR) is the main subject of this work. Combining academic literature on corporate social responsibility and competitive advantages through strategic management, the dissertation investigated to what extent there is integration between corporate social responsibility management and core business activities. Two large
Publicado em: 2008
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18. The coin of art: the dynamics of artistic and economic fields of CCBs sponsorhip / A moeda da arte: a dinâmica dos campos artístico e econômico no patrocínio do CCBB
A pesquisa teve como objetivo compreender as motivações que sustentam o patrocínio artístico do Banco do Brasil, a partir da análise dos critérios utilizados na seleção dos projetos e na estruturação da programação do Centro Cultural Banco do Brasil (CCBB) São Paulo, nas áreas de artes cênicas e artes plásticas, nos anos de 2005 e 2006. Ident
Publicado em: 2008
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19. Responsabilidade social: visões e perspectivas de empresários do segmento industrial do Rio Grande do Norte
The theme Corporate Social Responsibility is relatively recent both in the academic field and in the business practice. Because of the lack of socialization of experiences and precision of concepts, there are gaps regarding the understanding of the subject and, also, how to conduct operations. This study just seeks to investigate such matter, focusing applic
Publicado em: 2008
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20. A construção do estado estratégico : a percepção dos atores intervenientes nas políticas públicas para a agricultura no Brasil no período 1991-2005
The present dissertation elucidates perceptions about a strategic State by intervening agents in public policies for agriculture in Brazil from 1991 through 2005. As a protagonist in agro-food supply, worldwide leader outlooked by FAO and OCDE for the next ten years, and the planet under a strong growth of its urban population, one may wonder if Brazil is aw
Publicado em: 2008
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21. RESPONSABILIDADE SOCIAL E IMAGEM CORPORATIVA DE UMA INSTITUIÇÃO DE ENSINO SUPERIOR NA PERCEPÇÃO DO CORPO DOCENTE
The overall objective of this study is to analyze the image of a private Higher Education Institution (HEI) in the city of Curitiba, PR, from a perspective of social responsibility, based on the economic, legal, ethical and philanthropic dimensions proposed by Carrol (1979 ,1991). In particular, it seeks to: a) identify the views of managers of the organizat
Publicado em: 2007
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22. El estudio del anuncio de la adhesión a los niveles diferenciados de gobierno corporativo con la utilización de estudio de evento
This research aims to verify if the information supplied to the stock market on the intention of adhesion to the Differentiated Levels of Corporate Governance on the São Paulo Stock Exchange generates abnormal returns in the stock prices of these companies. Adherence to this market is expected to result in the growth of company image, negotiability of its p
Revista Contabilidade & Finanças. Publicado em: 2006-08
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23. A relação entre reputação corporativa e responsabilidade social corporativa
Esta pesquisa avaliou a relação entre a reputação corporativa e a responsabilidade social corporativa pela perspectiva de stakeholders internos e externos às empresas. Para realizar pesquisa foi necessário desenvolver escalas de mensuração para os dois construtos. No caso da responsabilidade social corporativa, a confecção de um instrumento de medi
Publicado em: 2006
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24. Marketing of Carbon Credits: An Exploratory Research / "Marketing de créditos de carbono: um estudo exploratório"
The Kyoto Protocol was approved in February 2005 and the carbon market that was without rules, played by some pioneer companies interested in learning by doing with this new commodity and worried about their corporate image, started working in the ways of the formality. As the market of Certified Emissions Reduction (CER) has already an established Instituti
Publicado em: 2006