Consumer Socialization
Mostrando 1-3 de 3 artigos, teses e dissertações.
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1. Pre-teenagers ("tweens") - since Piaget s theory perspective to economic psychology perspective / Pre-adolescentes ("tweens") - desde a perspectiva da teoria piagetana a da psicologia economica
Since II Word War, a new status in the family is given to pre-adolescents and this bias grows notably because of globalization, wich modifies the human relationships and new wants are mediated by symbolisms provoking desires and consumption manipulated by marketing strategies. These new created symbols begin to compose the pre-adolescents or tweens identity.
Publicado em: 2010
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2. Valores pessoais na decisão do consumo de serviços odontológicos de Uberlândia
The dental services industry has suffered in recent years, a decline in profitability due to increased competitiveness in a faster rate than demand growth. In this scenario, we highlight the importance of knowing the consumer behavior of this sector, with the goal of improving the marketing activities and, consequently, to adapt the different aspects of the
Publicado em: 2010
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3. The development of children s economic understanding: evaluation and intervention in the class of the 3rd and 4th grades of the elementary school / O desenvolvimento do pensamento economico em crianças : avaliação e intervenção em classes de 3a a 4a series do ensino fundamental
The objective of this paper was to investigate the economic thought of Brazilian children, between nine and eleven years old, before and after the development of na Economic Education Program. Its mainly relevance was to introduce the economic thought formation study in children in the context of educational research in Brazil, working on the theme in a deve
Publicado em: 2007