Consumer Company Identification
Mostrando 1-11 de 11 artigos, teses e dissertações.
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1. Satisfaction and attitudinal responses: indirect effects of involvement and reputation
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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2. The quest for achieving United Nations sustainability development goals (SDGs) A dialogue with Huaccho Huatuco and Ball
Abstract Purpose The purpose of this paper is to identify the influence of the company’s reputation and individual consumer involvement in the relationship between satisfaction, loyalty and willingness to pay more for a product. Design/methodology/approach The method used is quantitative, by means of a survey with real consumers of automotive services of
RAUSP Manag. J.. Publicado em: 2020-03
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3. Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour
Resumo Objetivo: Este estudo pretende abranger os fatores que afetam a intenção dos consumidores de participar de um marketing relacionado a uma causa (MRC) e como o MRC influencia sua intenção de visitar os hipermercados na Malásia. Metodologia: Por meio de um questionário respondido pelo próprio entrevistado e utilizando uma técnica de intercepta
Rev. bras. gest. neg.. Publicado em: 23/09/2019
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4. Consumer-company identification: development and validation of a scale
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological substrate for deep relationships between the organization and its customers. In the present study a new instrument was constructed and
BAR - Brazilian Administration Review. Publicado em: 2010-09
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5. Desenvolvimento de um modelo para implantação de Sistema de Gestão Integrado (ISO 22000, ISO 14001, OHSAS 18001, SA 8000) em indústria de pescado. 2010. / Development of a model for implantation of an Integrated Management System (ISO 22000, ISO 14001, OHSAS 18001, SA 8000) in fishery industry. 2010.
The fishery industry represents great importance, because it contributes for the nutritional needs fulfillment by offering consumer market food with high nutritional value, it provides jobs and generates financial resources. In Brazil, in order to cause the activity to grow and it becomes more competitive it should overcome challenges and attend the current
Publicado em: 2010
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6. UM MODELO DE RISCO DE CANCELAMENTO DE CLIENTES DE TELEFONIA FIXA - A APLICAÇÃO DA REGRESSÃO LOGÍSTICA PARA RETENÇÃO DE CLIENTES / A MODEL TO MEASURE CUSTOMERS CANCELLATION RISK IN TELECOMMUNICATIONS - THE APPLICATION OF LOGISTIC REGRESSION FOR CUSTOMER RETENTION
The current organizational environment is marked by a high competitiveness, high turbulence and rapid and discontinuous changes in companies¿ macro environment. Scenario requires focus on customers and strategies geared towards maintaining a fruitful relationship for both parties (customer and company), with long-term vision. This dynamics of this market is
Publicado em: 2009
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7. A responsabilidade social corporativa e seus efeitos sobre a intenção de compra e a atitude em relação à empresa dos consumidores
Studies published in renowned international journals relate Corporate Social Responsibility (CSR) construct to consumer behavior, more specifically regarding consumer Attitude towards the Company (AC) and Purchase Intention (PI) regarding products sold by such company (BROWN; DACIN, 1997; ELLEN; MOHR; WEBB, 2000; ELLEN; WEBB; MOHR, 2006; LICHTENSTEIN; DRUMWR
Publicado em: 2007
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8. A identificação do consumidor com a empresa : desenvolvimento de uma escala
A identificação do consumidor com a empresa é um assunto relativamente novo dentro da academia de Marketing. Preocupados com os relacionamentos de alto nível mantidos entre empresas e clientes e fundamentados na teoria da Identidade Social, Bhattacharya e Sen (2003) estabelecem a identificação consumidor-empresa como o primeiro substrato psicológico q
Publicado em: 2007
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9. Busca da satisfação dos clientes externos atraves da analise dos resultados dos atributos da qualidade : uma aplicação na industria de autopeças / The search for external customeres satisfaction through analysis of the quality attributes results : an autoport industry study case
The aim of this case study, is to make critical analyze on the quality attributes focused on reaching customer satisfaction. The company studied is inserted in auto part of Brazilian automotive market. The study begins with a bibliography review regarding aspects to increase customer?s satisfaction. A conceptual chart was identified and the company was analy
Publicado em: 2005
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10. SYSTEM DEVELOPMENT TO DETECT COMMERCIAL LOSSES IN ELECTRICAL ENERGY DISTRIBUTION NETWORK / DESENVOLVIMENTO DE SISTEMA PARA DETECÇÃO DE PERDAS COMERCIAIS EM REDES DE DISTRIBUIÇÃO DE ENERGIA ELÉTRICA
Mathematical models commonly used to identify irregularities in measurement are based on percentile reduction analysis of the monthly consumption (normally from 20% to 30%) in relation to the previous months. This method tends to generate imprecise results, since it considers the value of the consumption as a rigid value and, therefore, it does not incorpora
Publicado em: 2005
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11. A DINÂMICA DAS EMPRESAS DENTRO DAS CADEIAS DE SUPRIMENTOS, ANALISADA PELA ÓTICA DO MODELO DE COOPER, LAMBERT E PAGH ESTUDO DE CASO: COMPANHIA SIDERURGICA NACIONAL / THE DYNAMICSOF COMPANIES INSIDE THE SUPPLY CHAINS, ANALYSED ACCORDING TO THE MODEL OF COOPER, LAMBERT AND PAGH. CASE STUDY: BRAZILIAN NATIONAL STEEL COMPANY
In order to the Brazilian steel mills to become international competitors, it is fundamental to introduce new management concepts, with a broader view, without internal and external frontiers, such as the Supply Chain Management concept. This view diverges from a previous conception, which restrained to the logistics the basic material administration and dis
Publicado em: 2003