Consumer Choices
Mostrando 1-12 de 25 artigos, teses e dissertações.
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1. Consumer awareness of food antioxidants. Synthetic vs. Natural
Abstract Food antioxidants are a core topic of food science due mainly to the consumption of ultra-processed foods, which cannot be overlooked, and represent an importance to modern society. At the same time, natural food antioxidants are gaining attention in studies due to its food safety aspects, that commonly affect food choices. Based on this, the presen
Food Sci. Technol. Publicado em: 2021-06
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2. Percepção sobre mídia e comportamento na compra de alimentos: estudo com consumidores de dois municípios do sul de Minas Gerais
Resumo A mídia e as propagandas de alimentos representam hoje importantes estratégias para diferenciação, promoção e venda de produtos pelas indústrias. Dessa forma, estas podem exercer forte influência sobre o comportamento de compra e consumo do consumidor. Diante destas considerações, o objetivo deste trabalho foi avaliar a percepção de consum
Braz. J. Food Technol.. Publicado em: 08/08/2019
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3. Analysis of the Perception of Accommodation Consumers on the Use of Online Travel Agencies (OTAs)
Resumo Antes da consolidação de uma reserva de meio de hospedagem, existem diversos fatores que influenciam um consumidor, como as experiências já vivenciadas, as informações adquiridas, as quais com o passar do tempo vem se tornando cada vez mais sofisticadas. Desta maneira, o presente estudo objetivou analisar a percepção dos consumidores sobre a u
Rev. Bras. Pesq. Tur.. Publicado em: 15/04/2019
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4. GENERATION Y AND INDIVIDUALISM: CONSUMER PERCEPTIONS AND ADAPTABILITY IN THE FACE OF SOCIAL CHANGES / GERAÇÃO Y E INDIVIDUALISMO: PERCEPÇÕES E ADAPTABILIDADE DO CONSUMIDOR FRENTE ÀS MUDANÇAS SOCIAIS
Although much is said today about Generation Y, academic studies aimed at these consumers are still scarce in Brazil. Described generally as being individualistic, technological and opened to diversity, their characteristics are still source of controversy, from the time of birth - for some, 1977; for others, 1985 - until their behavior - some describe them
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 16/03/2011
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5. Comportamento alimentar e mídia: a influência da televisão no consumo alimentar de crianças do Agreste Meridional Pernambucano, Brasil / Consumer society and midia: the TVs influence on childrenss consumer society on Agreste Meridional Pernambucano, Brasil
This is a qualitative study of the cross-sectional design with students and their families in a suburban public school of the town of Garanhuns-PE. Aimed to study relationships between eating childrens behavior and exposure to food advertisements broadcast on television. Actively participated in 27 children between 7 and 9 years old and their primary caregiv
Publicado em: 2011
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6. Want to be a real hero?: uma análise sistêmico-funcional de anúncios em revistas em quadrinhos de super-heróis
Although North American super-heroes such as Spider-Man and Captain America are originally associated with comic books, it has been very common to see them in other mass media, such as films, video games, cartoons and advertising. With regard to advertisements, which are closely related to a society in which consuming has been defining the human behaviour, t
Publicado em: 2011
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7. A importância do afeto para a confiança do consumidor em trocas de serviços com consequências severas
Os indivíduos são crescentemente demandados a fazerem escolhas em contextos com consequências severas, contudo esse tipo de decisão raramente tem sido considerado nos estudos de marketing. Em trocas com consequências severas, a confiança possui um papel chave, uma vez que essa reduz a incerteza percebida e ajuda o consumidor a formar expectativas mais
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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8. Does humor work in advertising of pharmaceutical products?
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex and broad typology, and depends on the audience characteristics. Several studies within different product categories indicated that so
Publicado em: 07/07/2010
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9. FUNCTIONAL LITERACY AND FOOD NUTRITION LABELING / LETRAMENTO FUNCIONAL FRENTE À ROTULAGEM NUTRICIONAL DE ALIMENTOS
This study aims to evaluate the level of understanding of consumers in the context of food nutrition labeling. It supports the idea that each consumer works differently against the background of the analysis of nutrition labels. Through an empirical research that uses the methodology of an assessment system for functional literacy, a profile of consumers is
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 13/04/2010
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10. Application of technology readiness index for defining scope automation projects / Aplicação da Tecnology Readiness Index para definição de escopo em projetos de automação
The study of behavior adoption products and services - based technology by the consumer is as a great helper choices for design projects and in targeting market, represented a challenge for new products and technological services therefore means intensive growth of these products, various studies indicate also the frustration of consumers interact with techn
Publicado em: 2009
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11. Application of technology readiness index for defining scope automation projects / Aplicação da Tecnology Readiness Index para definição de escopo em projetos de automação
The study of behavior adoption products and services - based technology by the consumer is as a great helper choices for design projects and in targeting market, represented a challenge for new products and technological services therefore means intensive growth of these products, various studies indicate also the frustration of consumers interact with techn
Publicado em: 2009
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12. Life style reflections on chicken consumption in Juiz de Fora, Minas Gerais / Reflexos do estilo de vida no consumo de carne de frango em Juiz de Fora, Minas Gerais
The ethnic issues, the sociologic and demographic aspects, the education, the access to technology, to nutrition, to health and a greater environmental sustainability changed the production and consumption profiles of chicken meat and created healthier broilers, with a strong ecologic apped on the labels, positively influencing the assessment of the consumer
Publicado em: 2008