Client Retention
Mostrando 1-4 de 4 artigos, teses e dissertações.
-
1. A prática da retenção de clientes em academias de ginástica e de condicionamento físico localizadas em Caxias do Sul-RS
O presente trabalho aborda a prática de retenção de clientes nas academias de ginástica e de condicionamento físico do município de Caxias do Sul RS. A pesquisa, de caráter exploratório, foi implementada por meio de entrevistas individuais em profundidade, mediante a aplicação de um roteiro básico de questões. Desta forma, foram entrevistados dez
Publicado em: 2008
-
2. Retenção de clientes à luz do gerenciamento de churn : um estudo no setor de telecomunicações / Costumer retention in the light of churn management : a study in the telecommunication sector
The rise in global competition has increased costs related to attracting new consumers, bringing companies the challenge of changing their behavior towards their ever more demanding clients in order to keep them. To assist in this challenge, this paper aims to deepen the studies regarding the company and the client, identifying what is considered churn manag
Publicado em: 2007
-
3. A Promoção de Eventos como Estratégia de Marketing: o caso da Academia de Tênis NTC / Event Promotion Campaign as a Marketing Strategy: a case study in NTC Tennis Academy
This study has been carried out in NTC (Núcleo de Tênis City Barra) which is a Tennis Academy whose aim is to provide classes and tennis court rental. It is an organization which consists of an internal staff and one outsourced, working in three shifts. It is situated in Recreio dos Bandeirantes, inside the Novo Rio Country Clube premises. The aim of this
Publicado em: 2006
-
4. Psychiatric comorbidity measures as predictors of retention in drug abuse treatment programs.
OBJECTIVE: To examine lifetime and current psychiatric comorbidity measures as predictors of drug abuse treatment retention, and to test the generalizability of results across treatment agencies in diverse settings and with varying practices. DATA SOURCES/STUDY SETTING: The national Drug Abuse Treatment Outcome Studies (DATOS), a longitudinal study of client