Churn Management
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1. Retenção de clientes à luz do gerenciamento de churn : um estudo no setor de telecomunicações / Costumer retention in the light of churn management : a study in the telecommunication sector
The rise in global competition has increased costs related to attracting new consumers, bringing companies the challenge of changing their behavior towards their ever more demanding clients in order to keep them. To assist in this challenge, this paper aims to deepen the studies regarding the company and the client, identifying what is considered churn manag
Publicado em: 2007