Brand Peircean Analysis
Mostrando 1-2 de 2 artigos, teses e dissertações.
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1. A marca na moda jovem: a relevância da experiência colateral na eficácia comunicativa da marca
The identity of Fashion brand, especially in young universe, is build by several information that are beyond the commercialized clothes. To understand the complexity and therefore to get more knowledge about this phenomena, the present research intends to analyze the relevance of Collateral Experience - theoretical concept from Charles Sanders Peirce in his
Publicado em: 2007
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2. Estrategias de construcao da marca Yamaha no Brasil
Objective: Understand how the japanese brand Yamaha worldwide motorcycle and scooter maker construct its corporate brand among the brazilian target-costumer, with publicities released in the Moto magazine in 2005. Justification: The importance of branding studies in the corporate market on the 21th century. Hipothesis: The power of Yamaha brand has its origi
Publicado em: 2006