What is the "Q" for quality? the Total Quality Program of the Bank of Brazil. / Qual o "Q" da qualidade? o Programa de Qualidade Total do Banco do Brasil.

AUTOR(ES)
DATA DE PUBLICAÇÃO

2007

RESUMO

The present study begins at the characterization of the most recent period of development of the capitals social and metabolic system, from the concepts of flexible accumulation, of David Harvey, and of la mondialisation du capital, of François Chesnais, to understand the implementation of the Japanese model/Toyotismo, in one of its most usual instruments: the Total Quality Program. The research takes place in the Banco do Brasil, the largest financial institution in Latin America. Its referential landmark for the beginning of the investigation is the year of 1986, when the Banco do Brasil loses the movement-account and is obliged to look for its own financial resources in the market. The study analyses the Banks several enterprises, which the Company named as Program of Arrangements, and whose declared objective was to adapt the institution to the new reality. In the core of the analysis of the transformations that were unleashed, it is argued that the Total Quality Program of the Banco do Brasil PQTBB, assumes a significant role, for it is through it that the Enterprise tries to demonstrate the inexorability of the changes that are being implemented, while, at the same time, tries to reach the adhesion and the conviction of its employees, about their necessity of adopting and of getting along with the new referential systems of management and organization of the work and the production, in spite of the fact that these systems come to demand an increase of the productivity and an enlargement of the Enterprises control over the developing activities.

ASSUNTO(S)

total quality qualidade total sociologia banco do brasil productive restructuring reestruturação produtiva banco do brasil

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