Voce S. A : linguagem empresarial, discursividade e interpelação

AUTOR(ES)

Leda Queiroz de Paula

DATA DE PUBLICAÇÃO

2003

RESUMO

This work analyses business language comprehended as discourses presented in some articles published by Voce S.A. magazine that show a relation of interpellation some world business individuals use when "talking" to other individuals, workers in general, readers of this magazine. The reader of Voce S.A. is a worker interpellated by that kind of language as a subject of rights, that is, the one who is responsible for his acts, through discursive processes such as the nomination, that will provide an stereotyped image of this worker, and through the functioning of the spirituality and self-aid speeches. This analysis supported by the French analysis of discourse had the objective to apprehend which meanings were emphasized, highlighted, or silenced in those processes of interpellation, involving the images of work and worker

ASSUNTO(S)

memory memoria discourse analysis analise do discurso nomeação

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