TURISMO VIRTUAL NA INTERNET: CARACTERIZAÇÃO DE SITES BRASILEIROS QUE DIVULGAM O TURISMO

AUTOR(ES)
DATA DE PUBLICAÇÃO

2005

RESUMO

The conceptual barrier that characterizes a travel or a trip is transposed when the virtual scenery is used to provide tourist options in the cyberspace. It is a multidisciplinary exercise, so much up to date and necessary to the comprehension of new tendencies toward the political and social achievements, as well as to the economic growing and the democratization of the information, which reaches the geopolitical space. The development of technologies and the behavioral dynamic of people lead the tourism to present another modality: the virtual tourism. A new concept for the two knowledge areas: tourism and Information Technology. The applicability of the cyberspace and Internet to the social relations and trading events are largely used to project the tourism. The intangibility of the tourism, promptly, is adopted by the intangibility of the virtual scenery and through this it is possible to transform the tourism in a tangible process, when the product is restricted to information. This study aims to analyze the configurations of the Brazilian sites about the virtual tourism, in the search for a characterization of the cyberspace that advertises the tourism. To do so, this research adopted a multiple methodological approach, making use of an exploratory stage for the qualification of the data and another one, descriptive, for the quantification of it. It is a diagnostic research that goes to the virtual field, in the Internet, to establish a case study that explores and describes the sites taken into consideration. The data was identified by means of a system of an on-line search, with a sample of 115 sites. For the collection of the material in real time, a checklist questionnaire was used. Factorial Analyses of the Multiple Correspondence and the Hierarchy Grouping of Analyses analyzed this data. The results of the research characterize the dynamic inventory of the sites that point to five distinct groups, with characteristics based on the concepts of internal and external atmosphere, hospitality and virtual tourism. These information detach of the divulgation of the tourism in the Internet and to the possibility of expanding the exploration of this environment.

ASSUNTO(S)

ciberespaço virtual tourism turismo e hospitalidade cyberspace and internet ciberespaço e internet tourism and hospitality turismo virtual turismo

ACESSO AO ARTIGO

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